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Ruskin Felix Consulting

Ruskin Felix Consulting

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RFC archive for case studies on its services across its global client portfolio. Building value and scaling brands, Ruskin Felix Consulting provide the best end-to-end solutions through strategy and management.

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Market Research Report – Automated Lubrication System in Railways

Automated Lubrication System

Ruskin Felix Consulting LLC created a market research and strategy report for the automated lubrication system in railways. The report shed light on the overall industry laying emphasis on the Indian railways. The report highlights the consumer segmentation government initiatives, lubrication systems, types of lubrication systems and the elements of the lubrication system. The report is a detailed analysis of the key competitive advantages of the company, SWOT analysis and a business development strategy while understanding the strategic partnerships, source of funds and the capital expenditure for the company. 

The railways industry is primarily a public sector industry. It is still highly regulated by the Ministry of Railways and the Government of India. However, during the past 15 years, a high number of PPP models are being used for building rail infrastructure in the country. The Public Private Partnerships are being used in building Metro and rapid train networks and technologies across major cities in India.

The automatic lubrication system market in railways is valued at USD $1 Billion in 2019 and is projected to reach USD $2 Billion by 2023, at a CAGR of approximately 20% during the period. Growing awareness regarding the advantages of using automatic lubrication systems is contributing to the growth of the market. Manufacturing companies around the world are slowly moving from manual lubrication practices to more efficient automatic lubrication operations. This shift from manual to automatic lubrication is acting as a growth driver for the market.

As Lubrication Systems are delivered by a handful of companies, it is important to analyze the product offerings done by competitors in order to understand the best Product Mix. A few types of lubrication systems are:

  • Single line lubrication systems – For small-to-medium line length and almost all lubricants.
  • Dual line lubrication systems – For use on large machinery, effective in harsh conditions.
  • Multi line lubrication systems – For demanding applications in nearly all industries.
  • Progressive lubrication system – For small- to medium-sized machines that require continuous lubrication.
  • Oil lubrication system – Designed primarily for oil circulation lubrication.

Lubrication is one of the most effective maintenance programs to reduce wear, energy consumption and noise of railways. There are several types of lubrication systems to provide uniform film thickness at the wheel-rail interface and effective transport mechanisms for the grease must be better understood and managed which will be covered in this deliverable, widely used in the rail industry.

In accordance with the industry analysis carried out and the railways Lubrication systems assessment conducted, the industry is a very promising industry to get into. However, its capital-intensive nature, High barriers to entry and Stiff international competition will prove to be detrimental for a company looking to enter the industry. 

Comprehensive Market Research – USA Beverages Industry

USA Beverages Industry

Ruskin Felix Consulting LLC created a comprehensive research and strategy report based on the Beverages industry. The reports sheds light on the overall industry analysis, market size and technical analysis which comprises of the certification analysis, calorific value analysis and sugar content analysis. The report consists of a detailed research based on the behavior and trends of consumers – behavior shifts, trend analysis, competitive analysis, and opportunity analysis. The report highlights the e-commerce strategy, B2C sales approach, and the execution plan of the project. The report lays emphasis on the business model and the brand positioning of the company.

Sales of major beverage categories are expected to grow from $150 billion to more than $160 billion by the end of 2020, according to a new report titled U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era by Packaged Facts, a leading market research firm and division of Most packaged beverage categories are mature, but there are still growth opportunities for companies that focus on product innovation, appeal to shifting consumer preferences, and successfully navigate market changes associated with the COVID-19 pandemic.

Over the past 2 years, the pandemic has changed the way consumers shop, socialize, entertain as well as the types of foods and beverages they consume. Although vaccines have been developed and are in distribution, the pandemic is affecting beverage trends and overall health and wellness.

From soft drinks and fruit juices to diet beverages and alcohol, the United States’ beverage market is, indeed, a profitable one. The success of the industry is illustrated by the nation’s extensive consumption of alcoholic and non-alcoholic beverages. Current estimates value the U.S. beverage market at an impressive $146 billion.

Globally, 57% of consumers report being more concerned about their immunity as a result of COVID-19. As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall wellbeing. Products containing probiotics, prebiotics and postbiotics can benefit the microbiome and are already gaining momentum in the marketplace.

Some of the changing trend for various health sectors are as follows:

  • Plant based beverages is the most popular trend in the beverage industry today and has tremendous opportunity. More and more brands are coming up with plant-based alternatives as part of the product portfolio with the rise in veganism.
  • Juice cleanses are old school and should be replaced with beverages with low-calorie and zero calorie drinks and smoothies with popular flavors such as strawberry, mango, vanilla, chocolate etc. Tea and fruit infused beverages should also be considered while developing a new drink for the weight management ND Metabolic health segment.
  • With rising stress and focus on emotional well-being, this segment has tremendous opportunity. More and more people are leaning towards CBD based drinks and oils to help with their insomnia, anxiety and other illness. Some popular choices of beverages in this category are CBD infused coffee, oils, sparkling water, soda, syrup and shots.
  • With an increased focus on personal health and immunity after the collapse of health policies across the world due to COVID, the company should look at focusing on making immunity-based drinks focused on organically bettering the internal immune system of the consumer.

Based on the report, there are a few product recommendations that have been highlighted and emphasized on:

  • Probiotic beverages – To focus on Probiotics in the form of soda as it has lesser existing competition than diary-based probiotics and has a very high appeal to the millennials due to their inclination towards sugary sodas.
  • Wellness shots – More and more brands are focusing on ancient medicinal and apoptogenic ingredients in wellness shots and we recommend this company do the same. Ingredients like apoptogenic.
  • Plant-based milk – We recommend creating plant-based coffee beverages, smoothies, or desserts for this category as the milk category is already crowded with existing competition.
  • Weight management beverages – Low calorie and Zero sugar drinks are also another option to consider
  • Sports and energy drinks – The energy and sports drink market is very saturated and has many top players already existing in the market. Any new entry in the market will have to come with a huge marketing budget and celebrity endorsements to be successful.
  • CBD beverages – Some recommendations for products in this category would be to create CBD infused water, CBD infused soda, CBD infused coffee, and CBD infused shots.
  • Mocktails and cocktails – Low content alcoholic drinks in sustainable packaging like glass.
  • Juices – An exciting innovation being seen in North America is caffeinated fruit juice, where fruit juice is infused with cold brew coffee. This is another arm of the functional energy drink category, tapping into the demand from health-conscious consumers.

Comprehensive Market Research and Strategy Report – Resin Artwork

Research & Strategy Report

Ruskin Felix Consulting LLC prepared a report which covers an overview of the personalized gifting industry and highlights the demand for resin artwork globally and in the United States. The report analyses the various platforms and channels that can be adopted for selling resin artwork online. It explains in detail the pricing of various competitors and product segments which can be taken into consideration before setting a price for your product. The aim of the report is to provide complete strategy and analysis along with recommendations of various options that can be weighed based on cost, effort and time. Some of the key aspects covered in the report are market analysis, online aggregators, pricing strategy, traffic analysis, key competitive advantages and product placement.

Epoxy resins are a two-component system consisting of resin and hardener. By mixing the two components, a chemical reaction takes place so that the liquid resin gradually hardens to a solid plastic. The result is a high-gloss, clear surface. Epoxy Resin is a versatile material that’s used in a wide variety of crafts, including resin artwork. Resin casting is a fun way to accent your furniture, create jewelry and ornaments, etc. Resin starts as a liquid and then hardens, so you can pour it into molds, or add items like dried flowers, insects, or leaves. Because people may not have knowledge of the vast uses of resin artwork, there may be some hesitation or intimidation by the idea of trying it at home. We have provided answers to common questions we receive to help artists understand more about using resin in their upcoming art projects.

The overall resin artwork industry in the USA was valued at $170 million in 2020 and is projected to hit $331.26 million by 2027 at a CAGR of 10%. Resin artwork has been booming for a few years now, but the pandemic and lockdown all over the world have led the artists to open their own website stores and sell their art, including resin artwork, using social media. The demand for resin artwork has proliferated, and right now is a very good time to get into the industry.

The initial focus for the business should be to start with their own website for selling resin artwork products as per the niche to be focused upon. A further scaling up of units should be done through aggregators like Etsy and Amazon. The company should look at having an aggressive focus on sales and marketing through online social media platforms, including Instagram and Facebook, to promote their resin artwork.

Comprehensive Market Feasibility Study – Solar AcHybrid – South Africa


Ruskin Felix Consulting LLC created a strategy and market feasibility study based on the Solar AcHybrid for South Africa. The report was based on the present value customer viability. The report highlights the assessment of traditional and hybrid solar power AC usage profitability, cost assessment and market assessment. 

The calculations have shown that there will be a significant positive impact if the customer chooses to go for the Solar AcHybrid system as the net present value of cash flows will be significantly higher in comparison to the existing cost of electricity and lack of efficiency that the existing ACs have in the geographic location. This holds true for other products of Tosca as well and thus a substantial advantage can be given to the end user for the same. Use of the government grant can be used to order the kits in bulk from the Tosca and then be used to increase the margins of the company. An increase in the installation and kit price can also be looked at to increase the expected sales revenue and turnover. 

Focus Market (Target): The Solar AcHybrid market is very focused on the BTU 18000 version so that should be the product focus in different variants for the company as well. This should be done as the variant involves 63% of all sales in the region. Hybrid systems will also add further add value to the customers because of the water heating facility as well. Large custom orders like in schools and hospitals should be done for the Central cooling versions of the 36000BTU and 48000 BTU.

The Solar AcHybrid market is ripe for such a product as the efficiency and SEER rating of most ACs in the region are very low and thus this will provide as a very good product for the market. For the price sensitive customers, it is to be expressly stated to them that the increased price differential will be set off by the savings in energy costs in the first year itself and hence will be extremely useful and profitable for the future.

Comprehensive Feasibility Study and Execution Plan – La Colombe

La Colombe

Ruskin Felix Consulting LLC partnered and prepared a report analyzing the coffee industry and preparing a comprehensive study on the competitors. One of the major competitors that was focused upon was La Colombe. We tried to help by explaining the company analysis, store availability, their unique strategy, sales analysis, the coffee product segmentation, segmentation based on distribution channel, coffee consumption and highlights related to the coffee industry. This report was thoroughly detailed, and each section was analyzed carefully.

La Colombe ( is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Washington, D.C. and Los Angeles – with additional locations and new markets scheduled to open in 2019. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE – the world’s first-ever textured iced latte. 

The whole ready-to-drink coffee sector has annual sales of $4.1 billion 1 and is increasing at a rate of 12% across all channels. La Colombe’s ready-to-drink beverages are growing at a rate of 130 percent in the grocery channel. The multi-serve segment is growing at twice the rate of the overall category, demonstrating that customers want ready-to-drink options for their at-home needs. Draft Latte has gained over 55,000 points of distribution nationwide and has achieved more than 51% ACV.

La Colombe’s Unique Strategy – Getting Reviews Lift from Gift Card Incentives: Offering a review reward was one technique La Colombe employed to more than quadruple its review collecting. According to Power Reviews study, nearly three-quarters of consumers (73%) would be inspired to submit a review if they were given a reward. Offering a review bonus was one approach employed by La Colombe to more than quadruple their review collecting. During July and August, the company increased its review volume by 82%, and between July and September, it increased by 310%. This was significant since it allowed the organization to obtain many new evaluations in time for the holiday buying season.

La Colombe also uses feedback from customers to improve its user experience and web design. When several evaluations revealed that customers were having trouble choosing the proper roast level, the team recognized that the roast-level labelling in the product descriptions was not obvious. As a result, La Colombe’s web team re-calibrated its roast ranges on its website to better fit with consumer wants, needs, and expectations, with a specially designed red header under each product clearly stating its roast degree. According to Liz Cornell, La Colombe’s User Experience Lead, obtaining this insight via user-generated content was a more direct and cost-effective way to find potential for improvement than organizing focus groups and meeting with an independent digital firm once a week.

Comprehensive Feasibility Study and Execution Plan – Celebrand

Celebrand is a creative branding agency that offers an extensive range of services designed to elevate brand presence. They specialize in brand positioning, graphic design, copywriting, print materials, digital branding, and marketing materials. They have a team of talented and experienced professionals who are passionate about creating brands that make a positive impression on the target audience. They have worked with clients from various industries, such as fashion, education, health care, technology, and entertainment.

We are RFC, a consulting company that specializes in helping businesses grow and thrive. We have been working with Celebrand, a leading creative branding agency, to develop and implement their branding and marketing strategy. We are proud of the results we have achieved together, as we have helped Celebrand establish a strong and captivating visual identity that sets them apart from their competitors. We have also helped them expand their reach and influence through various channels, such as print materials, digital branding, and marketing materials. Our collaboration with Celebrand has been a rewarding and fruitful experience, as we have learned from each other and created a lasting partnership.

We have helped them with various aspects of their branding and marketing strategy, such as:
1. Conducting market research and analysis to identify the needs and preferences of their potential customers.
2. Celebrand has a clear and consistent brand identity that reflects their vision, mission, values, and personality.
3. Creating a distinctive logo, color palette, typography choices, pattern designs, headshot illustrations, and trade show booths that capture the essence of their brand. Writing catchy slogans, tags and ad copy that convey their unique value proposition and communicate their brand message effectively.
4. Designing professional and attractive stationery, business cards, pamphlets, brochures, packaging, and signage that enhance their brand recognition and credibility. Building a user-friendly and responsive website that showcases their portfolio, services, testimonials, and blog posts.
5. Naming Celebrand’s products and services in a creative and memorable way that appeals to their target market. Writing engaging and informative product descriptions that highlight the features and benefits of their offerings.
6. Implementing a chat bot on their website that provides instant answers to common queries and generates leads. 

Managing their social media accounts and creating relevant and compelling content that attracts followers and increases engagement. Scripting and producing videos that showcase their work process, team culture, and client testimonials. Creating web banners, social media ads, flyers, posters, billboards, signage, sticker designs, and promotional products that generate awareness and interest in their brand.
Measuring and evaluating the effectiveness of their branding and marketing campaigns using various tools and metrics. We have seen remarkable results from our collaboration with Celebrand. They have increased their brand awareness, customer loyalty, and sales revenue significantly. They have also received positive feedback from their clients and industry peers.

Comprehensive Feasibility Study – Money Remittance Business

Money Remittance

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Sand Crushing and Mining – Investor Documentation – Africa

Sand Crushing & Mining

Ruskin Felix Consulting created a comprehensive business plan for crushed sand by understanding the industry, global market, market structure, growth drivers, market dynamics, operational analysis, development approach, opportunity analysis, and the financial viability of the product. We also created the go-to-market strategy, pricing mechanism, and transition, built competitive advantages, and understood the source of revenue for expansion.

The main aim of the business is to set up a unit for Sand crushing, crushed stone, and gravel manufacturing with a target focus and unit plant in Africa. The plan also analyses and evaluates the setting up of the plant in countries of Africa and recommends the most suited country in terms of both the value generated and the opportunity available. The overall business model is initially very streamlined, and the company will expand into various other mining industry segments of minerals, ores, and rare metals from an overall expansion perspective. The complete aim is to provide high-quality products in the field of crushed stone, gravel, and manufactured Sand through its unit operations. The company will run on various business models, once it looks to expand but initially will be focused on creating B2-B relationships by way of an established distribution network.

The demand for cost-effective and efficient methods of producing crushed sand is increasing as natural sand deposits near growth centers deplete and environmental regulations become more stringent. What adds to the significance of the change is the rapid pace of urbanization. According to the United Nations, the urban population could double to 6.5 billion by 2050. To accommodate growing populations, additional housing, parks, roads, and subways are required – and all of these require sand in some form or another as a fundamental building component. 

The project is profitable with a net outlay of $3.1 Million. The valuation of the company is $26 Million, and that value should be used to raise funds for the company. The project is viable and should be executed as it has a positive NPV of $10.9 Million on a 5-Year projected basis. Further expansion from Ghana to other countries like South Africa should also be done as well as lateral expansion into mining and processing of other minerals and ores which are highly available in the African Subcontinent. 

The overall capital required for setting up the 500 tph plant is $3.12 million. This should be raised at an overall valuation of $26.47 million. The overall valuation of the Sand Crushing Plant will be $26. 79 million. This is based on a weighted average value of PE-based valuation on EBITDA and FCFF and the NPV of the project and the overall terminal value of the project. The range for the valuation with a 10% factor is $24.11 million to $29.47 million. 

Fruit Processing Plant – Investor Documentation – Ghana

Fruit Processing Plant

Ruskin Felix Consulting LLC partnered and created a comprehensive business plan to understand the fruit processing industry in order to set up a fruit processing plant. We assisted them in understanding the global industry, regional industry and the market size. We gave them a brief of the market dynamics, growth drivers, industry challenges, industry opportunities, demand analysis, and the financial viability of the plant by providing them with the cost, revenue, and summary projections. 

The main objective of the business is to set up a fruit processing plan with a target focus on Ghana in West Africa. The plan analyses the opportunities and challenges in setting up the plant. Ghana is a commercial producer of tropical fruits, with the Ashanti Region producing the majority of the country’s citrus. The United Kingdom alone imports nearly 2,000 tons of fruits from Ghana each year, according to estimates. Ghana produced 829,554 tons of citrus fruit in 2019. Ghana’s citrus fruit production climbed from 155,417 tons in 1970 to 829,554 tons in 2019, expanding at a 9.14 percent yearly rate. In Ghana, oranges are the most common citrus fruit, but limes, lemons, and tangerines are also grown. The Late Valencia orange type is the most widespread, accounting for 85–90 percent of all citrus orchards. Late Valencia, Sweet Mediterranean, and the local variety are the three most popular cultivars for processing, and they are collected twice a year in the peak and minor seasons. This allows for the introduction of early varieties onto the market. 

Fruit juice intake is highly common in Ghana. This is primarily due to the rise of a health-conscious middle class. According to the “Reviving a Dying Industry Report,” Ghanaians consume 10.4 million liters of fruit juice each year. Imports are now meeting most of this demand. Local production to round out the picture Blue Skies Limited and Papso Ghana Limited are two of Ghana’s largest producers. The temperature and soil composition of Ghana is conducive to the cultivation of tropical fruits. Mangoes, pineapples, citrus fruits, and coconuts are just a few of the fruits grown in the country.

The project has a NPV of $638K over the first 5 years and an IRR of 89.7% throughout the cashflows of the project. The overall valuation of the business on a Post money 5-year Multiple is $3.64 Million. With a 10% range deviation, the valuation range is $3.27 million – $4 million. The overall funds needed for the business are $790k. This fund will be applied in the setup cost and initial operational costs.

With a business having lesser capital outlay and good visibility, the project is a feasible project both in terms of its projected performance and its overall cash flows and IRR. The upfront cost will be mostly utilized for setup and working capital expenses of the company. With a 5 Year Forward, Post money Valuation of $3.64 Million, the business is viable and profitable for all investors coming on board.

Waste Management – SaaS Application – Investor Documentation – Dubai

Waste Management

Ruskin Felix Consulting LLC created a comprehensive business plan for waste management – SaaS application. We helped in understanding the waste management patterns, consumer profiling, population details, market segmentation, total available market, serviceable available market and service obtainable market, product mix assessment, target market, geographical viability, location assessment, financial viability, cost projections, financial metrics, capital requirement and valuation of the company along with a strategic roadmap and a go-to-market strategy. 

The waste management app is built to provide convenient waste management services to all consumers for effective collection of waste. The app includes three main features including removal of sewage water, removal of wastewater and removal of rainwater. The waste management app is designed in a way to provide an easy and smooth experience to all their customers. The app includes features such as truck booking, fare calculator, live tracking of truck, payment, messaging and calling, driver rating and analysis, booking history, cancellation, schedule for later, flexible options, time of arrival, payment via cash or card. The app is easy to install and requires a few processes before one can begin using the app to its full capacity. The key features of waste management app are as follows: 

  • Easy registration and sign-in
  • Push notifications
  • Account management
  • Social media login
  • Quick bookings
  • Live tracking
  • Live chat with driver
  • Real-time updates
  • In-app payments
  • Rating and reviews
  • Offers and promos

Various features for the viewers will be launched including an emergency mode for water clogging that they will be able to use for. Due to the heavy rains in particular regions of Dubai, the collection of water waste and rainwater waste can become extremely difficult. To prevent from any mismanagement in supply of trucks, the app would also have a special feature called ‘emergency mode’. 

The overall valuation of the waste management company is based on 3 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of the company (Post Money) is AED 41.17 million on a 9 Year forward basis. The methods used to compute the value of the company are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the waste management business is computed at: AED 37.05 million to AED 45.28 million. The net present value of FCFF is AED 12.75 million. As the initial investment in this industry will be low as the SaaS platform will not need high capital investment, the relative IRR of the project will be very high. The projected IRR is 1083.90%. The projected IRR (net cash flow0 is based on 1202.29%. The business is substantially cash flow positive and thus the investor will continue to earn from the waste management business through its net positive cash flows.

Elemantra Enterprises – Investor Documentation

Elemantra Enterprises

Ruskin Felix Consulting partnered with Elemantra Enterprises to create a comprehensive business plan and strategy report. We helped them to understand the industry overview, market capitalization, market segmentation, fluctuations in the industry and the future scope, growth drivers, industry challenges, industry opportunities, market entry strategies, total available market, serviceable available market, service obtainable market, and the financial viability of the business which includes the cost, revenue, and cash flow assessment. 

Elemantra Enterprises is a social enterprise in the WASH sector (water, sanitation, hygiene and waste management). We aim to provide cost-effective equipment and solutions to reduce, reuse, recycle and help in managing waste of different kinds. Elemantra began operations in March 2013 with the objective to offer equipment and solutions for sanitation, hygiene – especially menstrual hygiene – and domestic hazardous waste-management.

Elemantra would undertake sanitary pad incinerator installation projects for Schools, Corporates, and Government offices in India. The product line would be constantly updated to provide new technology which could give better performance and help in reducing secondary infections and reduce pollution. The company also has plans to create partnerships with other international hygiene solution providers to increase its product offerings for clients, India’s first aggregator of Sanitation products.  Their unique range of products include equipment and technologies for the management and mitigation of menstrual waste and women’s hygiene, municipal solid waste, bio-medical waste, food waste, agro and forestry waste. The future products in pipeline include the sanitary pad vending machine, bio-medical waste indicator, smart – self sorting bins, and plastic waste shredders and grinders. 

Elemantra will also be focusing on CSR initiatives of various corporates to find women health and hygiene as a focused campaign. These avenues will be key to the success of the business as a single corporate client may result in various machine orders for each of their offices. The same aspect will be tapped into for Co-op Housing societies as well and social awareness will be key to the company’s underlying campaign. The company will also target corporates looking to initiative CSR campaigns in the sanitation space and collaborate with them to increase their client base and brand visibility. Elemantra will also advertise their products on the GeM (Government e-Market Place). 

The overall funds to be raised by the company are INR 4.34 Crores. This includes the Pre-development cost of Elemantra as well. The current valuation of the company is on a post-Op basis, the overall Value assessed includes the NPV based return at 75% weightage as this return metric is usually the most conservative as it computes valuation on a free cash flows basis. The valuation of the company is thus assessed at INR 13.74 Crores. At a 15% deviation range. The valuation range is between INR 11.68 Crores and INR 15.8 Crores. 

Considering the business’s valuation, the business has very high potential due to the scalability and business model the business has. As a result, the business should raise an amount of INR 12 – 20 Crore to cover the net cash flow that the company is expected to utilize in the first three years of the business’s operations.

MicroCredit Lending – Investor Documentation – Columbia


Ruskin Felix consulting LLC partnered with Globzen to help them with a comprehensive strategy report and to understand the cryptocurrency industry, global industry, demand assessment, risk assessment, product strategy, product timeline, product design, initial coin offering, global positioning, procedure and issuing ICOs, blockchain technology for their new product. RF Consulting helped Globzen to understand business opportunities and the financial viability of their product. Along with that, we created the investor documentation and assisted them in understanding the exchanges and trading platforms of cryptocurrency. 

Globzen is a new generation social media platform that aims to outdo “hate speech, fake news, and discrimination” in social interactions. they promise radical transparency in handling personal data and algorithmic processes in their network. They commit to providing clear and legible terms of usage at the outset and whenever there are changes. This case is based on the integration of social media, e-commerce and cryptocurrency. 

Globzen offers a marketplace feature which is designed for both individuals and businesses, and third-party sellers to sell products and services to buyers/users. Globzen coins for trade opportunity on the marketplace. The features of Globzen platform are unique and interface is user friendly, so that a new user can also become familiar with the features in one go. 

The overall rollout of Globzen for testing took place in 2021 on the existing users for the social media platform. During that time, the complete procedure and due diligence was initiated for the crypto currency by the company and e-commerce was only in its development phase. The second phase focused on building the user base of the social media platform and using that platform to launch the cryptocurrency that has been registered. The company plans to get into the testing phase for the e-commerce Platform in 2022 during which existing users from the platform will be using it. The phase 3 focused on creating awareness, integrating the cryptocurrency with the marketplace and promoting trading of the crypto using the social media platform while increasing the userbase there. The final phase involved the successful and seamless integration of the e-commerce and social media platform and using the cryptocurrency for transactions in the portal and increase the tradability of the crypto among other alternative coins.

The plan of Globzen consisted of initially engaging with users on the social media platform and building user numbers. From 2021 onwards, the users were motivated to engage with the site by distribution of their cryptocurrency on levels of their engagement with the website –

Al-Bidayer Holdings – Investor Documentation

Al-Bidayer Holdings

Ruskin Felix Consulting LLC created a market research report and business plan for Al-Bidayer Holdings, UAE to understand the Cloud kitchen industry in UAE. The report consisted of an industry overview, food consumption patterns, market segmentation, total available market, serviceable available market, service obtainable market, product mix assessment, target market, qualitative analysis and assessment, geographical assessment, and location assessment. We helped in understanding the financial viability of the plan of Al-Bidayer Holdings by providing insights on the cost, revenue, and project viability assessment. 

Cloud Kitchens also known as ‘dark kitchens’ is a concept with delivery only and no dine-in facility helping Al-Bidayer sell food at low costs and in a time-efficient way. They enable Al-Bidayer’s restaurants to overcome the disadvantages tied to a traditional storefront thereby reducing operational costs. Cloud kitchens are expanding rapidly in the F&B market in UAE where the food delivery sector is expected to grow at a rate of 6% annually over the next five years. The global food delivery market is expected to grow 10 times over the next 10 years and is estimated to be at $365 billion by 2030. According to the latest Redseer Consulting report, this sector is expected to have a 16% share of the total online food industry by 2023.

The global cloud kitchen market size was valued at $105 billion in 2019 and is estimated to reach $215.5 billion by 2027 with a CAGR of 12.0% from 2022 to 2027. The Total market size has also been affected by the COVID-19 pandemic; however, market demand has boosted back from earlier levels and reached much higher order levels. Cloud kitchens are also known as dark or shared kitchens. Cloud kitchens are delivery-only kitchens, which can be owned by a brand such as Al-Bidayer or third party working with various brands. Brands that are using cloud kitchens can also operate virtual restaurants or brick-and-mortar restaurants.

KaaS (Kitchen as a service): besides creating and running their brands, the model of renting out spaces or services of a kitchen for other brands to effectively come and use the spaces is a highly lucrative concept. Due to the bundle of services offered in the Kitchen as a Service model, and the advantages of the same, many brands will love to come and work with the company to deliver. This can be rented out as the whole Space (Rentals) or Kitchens Services (Profit sharing model). It is to be noted that Cloud Kitchens is more a real estate business than a food services business. 

NPV for Al-Bidayer cash flows for 5 years is AED 11.29 million. This shows that Al-Bidayer is feasible and can generate high value for the company in the long run. The valuation of the company from a PE-based multiple of 10 will be about $112 million. We have also provided the Year-on Year valuation based on a cash flow-based multiple in sync with the competition valuations to assess how the valuation will increase with time. 

The overall valuation for Al-Bidayer has been computed on the expected number of kitchens being opened on an annual basis. We have also accounted for an increase in the NPAT per store year-on-year. The discounting factor for computing the present value of future net cash flows is 8%. With a 5 Year forward PE Multiple of 10, the valuation of the overall business with the expected pattern of kitchen locations is AED 261.88 million.

Project – Polyworld


Ruskin Felix Consulting LLC partnered with Polyworld to prepare a whitepaper that highlights the Polyworld ecosystem, challenges and risks involved, the game overview, and the lands & metaverse. The report sheds light on the poly token, stakeholders, and poly revenue streams. The report provides a detailed market overview, creature collecting game market, creator/build game market, and player market. The report emphasizes on the tokenomics and explains the financial viability of the project by understanding the funding, poly tokenomics and the roadmap for the project.Polyworld is a metaverse where players can build, own and monetize their gaming experiences using POLY, the game’s utility token on the Ethereum blockchain. They are a team with an expert background in building games, web3 products and communities that will grow Polyworld to one of the biggest names in the Blockchain gaming space. What we aim to do with Polyworld is to offer a metaverse in which players can fight, train and trade their very own Polymons. If you were wondering what this will look like, similar products would be games like Pokémon and Zelda. Gamers can earn POLY tokens for several of the actions mentioned above.Polyworld’s solution is being a game that’s as fun to play as Pokémon and Zelda, combined with decentralized ownership and a play-and-earn aspect. The player on the blockchain will fully own each item purchased or acquired. In addition to owning their items fully, the player will also be able to earn POLY tokens that have real-world value. To actualize the concept that Polyworld has regarding decentralized ownership, blockchain technology, and NFTs will be used. Combining two of the fastest growing markets; gaming and blockchain technology will ensure long-term success.The Polyworld ecosystem will be built upon poly tokens. These tokens will serve as a basis for all transactions within Polyworld. It will have many uses, such as:
  • Staking: Holders can stake their Poly tokens on their Polyworld land. This will allow them to receive passive income in Poly tokens. This staking process plays a vital role in the in- game economy.
  • Purchasing goods and upgrades: Certain in-game items and upgrades will be purchased with Poly tokens.
  • Earning: Players can earn Poly tokens by completing certain in-game activities. We are going more into detail about the ecosystem later in this document.
All revenue earned in the form of POLY will be split into a ratio of 50%-50%. Half will be allocated to the company’s treasury for reserve and operations funding, while the other half will be given to the Foundation to empower the ecosystem and development. Polyworld is aiming to raise around $2,500,000 during multiple public sales through selling the first pieces of land and allocation of 10% of the total supply of POLY. The public rounds will be done through an NFT and token sales. 12% of the token allocation has been reserved for the rounds. There shall not be a soft cap; therefore, there will be no returns from the funds contributed towards the project.Polyworld will allow players to finally get the gaming experience that they’ve been looking for in the NFT space. An open-world game like Pokémon with all the significant aspects of NFT gaming and blockchain tokenization. In the upcoming years, this game will be developed and improved to avoid making the same mistakes that led other similar projects to fall short.
priymus, akcru, cerulean, blockchain consulting, blockchain development, blockchain consulting firms

Project – Priymus X Cerulean

Ruskin Felix Consulting LLC partnered with Priymus and prepared comprehensive investor documentation, IM, Whitepapers, Decks, strategy and the composite tokenomics and financial model for the for their idea of the future of video streaming. The report emphasizes on the mission of the project, the problems associated with the streaming platform, and the solutions for the play-to-earn model. The report sheds light on the unique selling proposition, market opportunity, customer journey, the partners and the tokenomics of the Cerulean tokens. The report also sheds light on the project roadmap and the coin distribution and segmentation. To understand the viability of the project, the report also provides details of the application of funds and the methods to build coin utility.

At Priymus the mission is to create forever memories for their subscribers through innovative captivating live and on- demand content that is Al curated to connect based on their personal interest. At Priymus they reward their loyal viewers with token-based gamification and aim to be an all-inclusive streaming experience.

There is no streaming platform in the market which allows users to enjoy films, television shows, music videos, live concerts and special events in one place. They must subscribe to various platforms and pay different subscription fees for each platform. 

  • No one platform – There is currently no one platform which allows users to enjoy both live and video- on –demand content in one place.
  • Pay multiple subscription fees – 58% of Americans subscribe to more than one of the big three streaming services.
  • No similar existing business model – a business model where one gets paid to view content and get real world utility of the tokens doesn’t exist in the market. 

Unlike the traditional model of watching television, Priymus will change the landscape of content consumption by allowing our subscribers to be rewarded for their time. Priymus has a unique view to earn business model with real life token utility and crypto integration allowing users to mine coins while consuming content. The platform will record the number of hours to award Priymus tokens to viewers.

The Priymus platform and Cerulean Tokens are the two central pillars that sustain the Priymus ecosystem. The Priymus Tokens will reward to the user for viewing content on the platform which can be redeemed within or outside the ecosystem.

  • Priymus – Priymus will create their own content or license it from its partners to provide its users with the best quality content.
  • Platform – the platform will record the time the user spends watching the content.
  • User – the consumers will be able to mine token while watching the content. 
  • Exchange – the coin can be traded for other currencies on their partner exchanges through their wallet.

The Priymus Network will continue to develop solutions that will enhance the value of the token and the utility for the coin. This will be done by providing various market measures to boost stability, utility and usability of the coin.

Priymus will continue to expand its userbase as per its projected roadmap. It will also enable users to build an ecosystem and community based on content viewing and engagement. The key costs for the platform will be Marketing, Licensing, Production and IT Costs for the platform. With its launch due in December 2022. It is expected that that the platform will reach more than 100k+ users on its platform within the first 1-2 months and is currently valued at $50 Million at its Seed round.

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