Some of the key aspects of the Tourism industry in the American Samoa Islands in 2023 are as follows:
• Tourism contributes 20% of American Samoa’s GDP, generating over $150 million in 2022
• Over 100,000 visitors in 2022; tourism employs 15,000 people (25% of total employment)
• Only 10 hotels currently – potential for more accommodation like eco resorts
• Opportunities in activities like watersports to showcase natural assets
• Need more flights for better connectivity
• Must promote globally through marketing campaigns and travel trade events
• Diversify source markets beyond US, Australia, NZ to China and Europe
• RFC can support through strategy, feasibility studies, marketing and capacity building. Our expertise can attract investors, develop infrastructure, enhance skills. A partnership with RFC can drive responsible tourism benefiting communities