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Country Highlights

France and Its Tourism Industry

France, the land of love, croissants, and breathtaking landscapes, has long been a beacon for travelers from around the globe. Its beauty is undeniable, its culture captivating, and its tourism industry a powerhouse contributing significantly to the nation’s economic well-being.

In 2019, tourism grossed France a staggering €170 billion, an impressive 7.4% of its GDP. With nearly 91 million international visitors that same year, France cemented its position as one of the world’s most popular tourist destinations. And the good news doesn’t stop there. The industry is projected to reach a colossal $19.69 billion by 2023, showcasing its resilience and immense potential for future growth.

This summer, with the easing of Covid restrictions, France’s tourism industry is poised for a grand comeback. Paris, the City of Lights, anticipates welcoming close to 37 million tourists this year, a figure that nearly matches the pre-pandemic peak of 38.5 million in 2019. This resurgence is a testament to the enduring appeal of France and its unwavering commitment to creating exceptional experiences for visitors.

But what exactly makes France a tourism champion? The answer lies in the perfect blend of its diverse offerings:

  • Cultural richness
  • Natural beauty
  • Gastronomic paradise
  • Infrastructure and accessibility

However in France – the tourism industry is not without its challenges. Sustainability, managing visitor influx in sensitive areas, and ensuring inclusivity for all travelers are some key aspects that require continuous attention.

This is where Ruskin Felix Consulting (RFC) steps in. With its expertise in strategic planning, market analysis, and destination development, RFC can be a valuable partner for France tourism stakeholders. Here’s how:

  • Developing sustainable tourism strategies for France.
  • Optimizing visitor experiences
  • Embracing digital transformation

France’s tourism industry is a vibrant tapestry woven with rich history, stunning landscapes, and a passion for the good life. As the industry prepares for its post-pandemic revival, RFC stands ready to be a trusted partner, ensuring that France’s tourism story continues to captivate and inspire travelers from all corners of the world.

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Featured Reports

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