Research & Strategy Report
Ruskin Felix Consulting LLC prepared a report which covers an overview of the personalized gifting industry and highlights the demand for resin artwork globally and in the United States. The report analyses the various platforms and channels that can be adopted for selling resin artwork online. It explains in detail the pricing of various competitors and product segments which can be taken into consideration before setting a price for your product. The aim of the report is to provide complete strategy and analysis along with recommendations of various options that can be weighed based on cost, effort and time. Some of the key aspects covered in the report are market analysis, online aggregators, pricing strategy, traffic analysis, key competitive advantages and product placement.
Epoxy resins are a two-component system consisting of resin and hardener. By mixing the two components, a chemical reaction takes place so that the liquid resin gradually hardens to a solid plastic. The result is a high-gloss, clear surface. Epoxy Resin is a versatile material that’s used in a wide variety of crafts, including resin artwork. Resin casting is a fun way to accent your furniture, create jewelry and ornaments, etc. Resin starts as a liquid and then hardens, so you can pour it into molds, or add items like dried flowers, insects, or leaves. Because people may not have knowledge of the vast uses of resin artwork, there may be some hesitation or intimidation by the idea of trying it at home. We have provided answers to common questions we receive to help artists understand more about using resin in their upcoming art projects.
The overall resin artwork industry in the USA was valued at $170 million in 2020 and is projected to hit $331.26 million by 2027 at a CAGR of 10%. Resin artwork has been booming for a few years now, but the pandemic and lockdown all over the world have led the artists to open their own website stores and sell their art, including resin artwork, using social media. The demand for resin artwork has proliferated, and right now is a very good time to get into the industry.
The initial focus for the business should be to start with their own website for selling resin artwork products as per the niche to be focused upon. A further scaling up of units should be done through aggregators like Etsy and Amazon. The company should look at having an aggressive focus on sales and marketing through online social media platforms, including Instagram and Facebook, to promote their resin artwork.
