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Business Planning - Solution

Branding and Marketing Strategy

Overview

Marketing is not just about what you’re promoting, it’s also about how you tell your brand’s story in a way that compels people to engage. Branding serves as the foundation for this story and has a significant impact on customer perception. Without a solid brand identity, effective marketing becomes more challenging to achieve.

Our team of experts at Ruskin Felix Consulting LLC understand the crucial components necessary for successful branding and marketing strategies which range from- creating impactful messaging mechanism to visual elements representing the company’s unique attributes that set them apart from competition, all while keeping up with emergent digital trends which set our clients up for long term success throughout their journey towards engaging new markets globally.

Elements

At Ruskin Felix Consulting LLC., we conduct comprehensive brand analysis to identify business opportunities, customer perceptions and possible threats. Our experts specialize in analyzing current branding strategies, identifying weaknesses and recommending custom-tailored solutions that maximize your ROI thus establishing long- term success within the marketplace.

We help you identify what sets you apart from other businesses within your industry, develop messaging that accurately portrays this differentiation and refine the ways in which this message is communicated to potential customers.

We offer data-driven marketing strategies tailored to promote long-term growth for all businesses regardless of their industries. From SEO optimization, social media marketing to lead-generating funnels, our team of expert marketers use statistical & analytical tools in delivering high-quality strategies.

We make use of up-to-date statistics mingled with creative flair thus helping clients capitalize efficiently upon trends within target markets while maximizing existing budgets.

Ruskin Felix Consulting LLC.’s cross-channel campaigns bring together experiences from offline to online expanded digital footprints by highlighting key aspects like – search rankings, messaging frequency, tone aligned with audience personas conducting A/B testing as well as alternative rapid response metrics capable of predicting consumer impact levels whilst measuring target market reach during a comprehensive execution phase backed by research analytics.

Our cross-channel campaign execution also includes monitoring and analyzing campaign performance to optimize results and drive growth.

RFC’s expertise can help you bridge the gap between formal communication and colloquial interactions. Our innovative branding techniques breathe life into otherwise conventional methods by incorporating a personalized approach and out-of-the-box thinking.

Be it visual branding, copywriting, designing or internal communications focus our solutions revolve around infusing originality & creativity using powerful storytelling methods making sure that businesses stand out from competition resulting in sustained success over time through engaging customers

Impact

Projects
1 +
Incremental Sales
1 %
Brand Campaigns
$ 10 Mn.+
Years of Experience
1 +

Client Results

Executing a comprehensive branding and marketing strategy focused on a New York-based branding agency that expected to realign their overall branding campaign to their target audience, assess competitors, analyse pricing policy and execute an in-depth feasibility study for their campaigns in future.

Packages

Basic

$9588 $7199
  • Brand Identity Development
  • Market Research
  • Social Media Strategy
  • Content Marketing Basics
  • Integrated Marketing Campaigns
  • SEO and SEM Strategies
  • Customer Engagement Planning
  • Analytics and Reporting
  • Brand Positioning and Storytelling
  • Omnichannel Marketing Strategy
  • Public Relations and Media Outreach
  • Advanced Data-Driven Marketing

Premium

$31188 $23399
  • Brand Identity Development
  • Market Research
  • Social Media Strategy
  • Content Marketing Basics
  • Integrated Marketing Campaigns
  • SEO and SEM Strategies
  • Customer Engagement Planning
  • Analytics and Reporting
  • Brand Positioning and Storytelling
  • Omnichannel Marketing Strategy
  • Public Relations and Media Outreach
  • Advanced Data-Driven Marketing

Expert

$39588 $29699
  • Brand Identity Development
  • Market Research
  • Social Media Strategy
  • Content Marketing Basics
  • Integrated Marketing Campaigns
  • SEO and SEM Strategies
  • Customer Engagement Planning
  • Analytics and Reporting
  • Brand Positioning and Storytelling
  • Omnichannel Marketing Strategy
  • Public Relations and Media Outreach
  • Advanced Data-Driven Marketing

Enterprise

Custom Pricing
  • Fully Customized Solution
  • 24/7 support
  • Account Manager

Basic

$799/month
  • Brand Identity Development
  • Market Research
  • Social Media Strategy
  • Content Marketing Basics
  • Integrated Marketing Campaigns
  • SEO and SEM Strategies
  • Customer Engagement Planning
  • Analytics and Reporting
  • Brand Positioning and Storytelling
  • Omnichannel Marketing Strategy
  • Public Relations and Media Outreach
  • Advanced Data-Driven Marketing

Premium

$2599/month
  • Brand Identity Development
  • Market Research
  • Social Media Strategy
  • Content Marketing Basics
  • Integrated Marketing Campaigns
  • SEO and SEM Strategies
  • Customer Engagement Planning
  • Analytics and Reporting
  • Brand Positioning and Storytelling
  • Omnichannel Marketing Strategy
  • Public Relations and Media Outreach
  • Advanced Data-Driven Marketing

Expert

$3299/month
  • Brand Identity Development
  • Market Research
  • Social Media Strategy
  • Content Marketing Basics
  • Integrated Marketing Campaigns
  • SEO and SEM Strategies
  • Customer Engagement Planning
  • Analytics and Reporting
  • Brand Positioning and Storytelling
  • Omnichannel Marketing Strategy
  • Public Relations and Media Outreach
  • Advanced Data-Driven Marketing

Enterprise

Custom Pricing
  • Fully Customized Solution
  • 24/7 support
  • Account Manager

Current Affairs

Consumers are increasingly drawn to brands that align with their values and social consciousness. 73% of Millennials are willing to pay more for sustainable products. Purpose-driven branding goes beyond just selling a product; it conveys a brand’s mission, social impact, and commitment to a greater good. A strong purpose can motivate and inspire employees. A study by a consulting group— found that 83% of employees at purpose-driven companies report feeling a sense of pride in their work. This fosters a positive work culture, attracting and retaining top talent.

Consumers expect personalized experiences across all touchpoints. Today’s marketing strategies leverage data and technology to tailor messages, content, and offers to individual preferences and needs. 80% of consumers are more likely to do business with a company that offers personalized experiences. Industry reports indicate that 84% of millennials say user-generated content is more trustworthy than traditional advertising. Seeing real people using and enjoying a brand’s products builds trust and social proof. Analyzing UGC provides valuable insights into customer experiences and preferences. Brands can leverage this data to improve products and marketing strategies.

Consumers expect personalized experiences across all touchpoints. Today’s marketing strategies leverage data and technology to tailor messages, content, and offers to individual preferences and needs. A giant consulting groups suggests that personalization can increase marketing ROI by 800%. For instance— Spotify uses personalized playlists and recommendations to keep users engaged and cater to their individual music tastes. A recent study found that personalized user-generated content receives 30% more engagement than branded content. Personalized experiences foster stronger customer relationships, promoting loyalty and repeat purchases. 80% of consumers are more likely to do business with a company that offers personalized experiences.

The rise of social media platforms like TikTok and Instagram Reels has propelled short-form video content to the forefront of marketing strategies. Short-form video content consumption grew by a staggering 158% in 2022. These bite-sized videos are capturing attention and driving engagement like never before. Short videos capture attention quickly, ideal for capturing viewers amidst information overload. Videos allow brands to tell their story in a captivating and memorable way. The short video content industry keeps the audiences engaged in a flash—88% of marketers say video content has a positive ROI.

Insights

Related Offerings

Budgeting & Finance

Safeguard your financial future with our budgeting & finance expertise.

Business Development Strategy

We guide businesses to new opportunities, optimized positioning and growth.

Personnel Management

We offer effective personnel management, which is key to happy employees and successful business.

Business Valuation & Forecasting

Predicting and evaluating your business’s worth and forecasting its successful future.

Digital Transformation Planning

End-to-end digital support to minimize business risk while capitalizing opportunities.

Lean Business Planning

We offer a streamlined Lean Business Planning for resource allocation efficiency and ROI maximization.

Reach out to Us

Get in touch with our specialised experts

We engage with ambitious leaders who seek to shape the future rather than run from it. Together, we accomplish remarkable things.

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About Ruskin Felix Consulting LLC

Industries

Understand multiple industries at a glance, which encompasses change as its core attribute.

Services

RFC helps clients generate long-term value for all stakeholders. We help clients transform, grow, and operate while fostering trust through assurance with our services and solutions, which are made possible by data and technology.

Sustainability

We balance ESG and risk mitigation in our professional services. Our consulting experts make sustainability a business priority with vision and pragmatism.

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Featured Reports

Understand the macroeconomic situations that affect the global positioning of countries.

Businesses can better understand how chatbots can advocate their vision.

DeFi helps reduce dependency on traditional methods of transactions.

Creating a sustainable environment for driving multiple countries into a better tomorrow.

Understand how the U.S. discrepancy in accordance to their debt creates a havoc. 

Sustainable blockchain technology has immense benefit for the environment which cannot go unnoticed.

About Ruskin Felix Consulting LLC

Stay In Touch

Get in touch with our team for customizable services!

rfc logo transparent

Featured Reports

Understand the macroeconomic situations that affect the global positioning of countries.

Businesses can better understand how chatbots can advocate their vision.

DeFi helps reduce dependency on traditional methods of transactions.

Creating a sustainable environment for driving multiple countries into a better tomorrow.

Understand how the U.S. discrepancy in accordance to their debt creates a havoc. 

Sustainable blockchain technology has immense benefit for the environment which cannot go unnoticed.