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Country Highlights

The Automotive Powerhouse: Germany’s Car Industry

As the birthplace of brands like BMW, Mercedes-Benz, and Volkswagen, Germany’s automotive industry has long been synonymous with engineering excellence and high-quality vehicles. Today, it remains one of the largest sectors of the German economy, employing over 800,000 people across the country. In 2020, the industry generated a massive turnover of €426 billion despite challenges posed by the COVID-19 pandemic.

Automotive manufacturing contributes approximately 5% to Germany’s GDP, underlining its strategic importance. German automakers like Volkswagen, Daimler, and BMW dominate both domestic and international markets, exporting millions of vehicles each year. This export strength has helped offset economic downturns and stabilize employment levels. Looking ahead, the industry is well-positioned to capitalize on growing demand for electric vehicles and autonomous driving technologies.

According to recent reports, Germany’s automotive industry is recovering strongly after facing production halts and supply chain issues during the peak of the pandemic in 2020. Car manufacturers are seeing increased demand both at home and abroad as global mobility picks up. Another positive sign is the industry’s focus on electric vehicles, with all major German brands aggressively expanding their EV lineups. If this momentum continues, the sector’s contribution to GDP is projected to grow steadily in the coming years.

As a leader in advanced automotive manufacturing, Germany is ideally placed to benefit from the industry’s transition to electric powertrains and connected driving technologies. With its skilled workforce and robust supply chains, the country is investing heavily in battery cell production and vehicle electrification. Cities like Munich, Stuttgart and Wolfsburg will likely remain hubs of automotive R&D and production well into the future.

As an international consulting firm, Ruskin Felix Consulting can support Germany’s automotive stakeholders through various services. Our expertise in strategic planning, process optimization and new market expansion could help automakers, suppliers and governments navigate industry changes. We also offer customized consulting to maximize efficiency, profitability and competitiveness for clients across the automotive value chain. With our assistance, Germany’s automotive powerhouse is well-positioned to thrive in the coming decades of industry transformation.

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We are Ruskin Felix Consulting (RFC), a global strategic advisory firm. For over a decade, we have partnered with clients worldwide to solve complex business and technology challenges. Whether you need strategic advice, market research, or solutions to make important decisions, we’ve got you covered.

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Featured Reports

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We are Ruskin Felix Consulting (RFC), a global strategic advisory firm. For over a decade, we have partnered with clients worldwide to solve complex business and technology challenges. Whether you need strategic advice, market research, or solutions to make important decisions, we’ve got you covered.

RFC Mentorship

At RFC, we believe that every great idea deserves a chance to shine. With our expert guidance, cutting-edge strategies, and meticulous attention to detail, we’ll work hand in hand with you to create strategies and guidance that helps you scale, build and develop your idea into a ready product in the market.