Garment manufacturing has emerged as an important sector for Fiji’s economy in recent decades. According to projections, the wearing apparel market is estimated to reach US$53.64 million by 2028, growing at an annual rate of over 4%.
Currently, the industry provides employment directly and indirectly to an estimated 45,000 Fijians nationwide. In 2013, garment exports accounted for approximately 11% of all Fijian merchandise exports. While this percentage has likely fluctuated, clothing remains a major non-traditional export.
The annual garment exports from Fiji amount to approximately $FJ 120 million in foreign currency and employ over 7,000 local workers, with a notable majority being women. Efforts are being made to expand market reach, including exporting garments to South Pacific Island countries and the US market under preferential quota systems.
Fiji garments are renowned internationally for their high quality at competitive prices. Major buyers include Australia, New Zealand, the United States and Canada. As a strategic consulting firm, Ruskin Felix Consulting (RFC) can work extensively with manufacturers, trade associations and government stakeholders. RFC consultants can provide guidance on areas such as market diversification, certification initiatives highlighting ethical production practices, and workforce development programs. RFC can also assist the industry with targeted branding and promotional campaigns highlighting Fijian garments’ sustainability attributes.
Looking ahead, RFC remains committed to supporting the long-term growth and socioeconomic impacts of this sector. Upcoming focus areas include supply chain optimization, opportunities in specialized market niches, and strengthening domestic and global value chains.
With the expertise of experienced partners like RFC, Fiji’s clothing industry is well positioned to build on its success and play an even stronger role in national development for years to come.
