The COVID-19 pandemic has triggered shifts in consumer spending and behaviors in the UK retail landscape. While total household consumption remains below pre-pandemic levels, share of spending across categories has evolved along with preferences for omnichannel retail.
Consumer spending in UK on experiences and services has seen strong resurgence after lockdown easing with over 25% growth in entertainment and hospitality (McKinsey & Company, 2022). In contrast— share of retail goods spending has declined by 3-4% as ownership models shift from buying to rental access for some items.
Consumer E-commerce in UK has risen to account for over a third of total retail sales from under 20% pre-pandemic (ONS, 2022). Over 70% of consumers indicate they now shop online more frequently for items like groceries and homeware. Retail sites optimizing user experience through tools like virtual try-ons will further digital adoption.
Consumer in UK also increasingly factor sustainability impacts into purchase decisions. Over 50% are willing to pay more for ethical and eco-friendly brands per IPSOS surveys (2022). Retailers focusing on localism, transparency and circular models around reuse/recycling have an edge.
Technology use has elevated across the shopping journey. Over 60% employ digital methods like- social media ads, review sites and product filters when researching products. Seamless omnichannel integration where online, mobile, apps and in-store interactions become blended continues rising in importance to customer experience.
Younger consumer in UK especially have embraced the sharing economy for items previously owned individually. Ride-hailing, bike rentals, clothing rentals and peer-to-peer accommodation services have seen 50-100% growth since 2020 (Statista, 2022). Retailers may tap into these trends through rental/subscription models for electronics, home goods and luxury items.
Spending on experiences has also become more community-driven as people seek social connections. Pop-up local events around food/drink, art/music and outdoor activities curated through collaborative platforms allow independent businesses to participate.
The pandemic highlighted inequalities in essential spending. Groceries, utilities and healthcare account for a higher share of lower-income household budgets. Social enterprises enabling greater access through community support networks, income-based pricing and digital inclusion can help address such disparities.
