Tourism is a significant contributor to the economy of Martinique, accounting for approximately 7% of the country’s GDP and employing a significant portion of the population. The tourism industry has been impacted by global trends, including the COVID-19 pandemic, which led to a significant decline in tourism activity. The pandemic’s impact on the economy was less severe than initially feared, with the construction sector being the only area to experience a minor decline. The government is committed to promoting sustainable pathways for the tourism industry in Martinique, and efforts are being made to ensure the sustainability of the tourism product by encouraging resource efficiency and a circular economy. The government is also working to optimize the relationship between volume growth and value growth, particularly during the peak season when saturation levels are high.
The government of Martinique is working to promote sustainable tourism practices and high-tech solutions to empower sustainable tourism routes in the country. A peer learning workshop was held to promote sustainable pathways for the tourism industry in Martinique through the use of high-tech solutions and ESPON research evidence. The event involved presentations and a panel discussion involving key stakeholders in the industry, and visual material was displayed on the sustainability solutions for the hospitality industry. The government recognizes the importance of sustainable tourism and is committed to promoting sustainable development in the tourism sector. The recovery of the tourism sector needs to take into consideration the challenges faced by the industry, along with the new demands of the post-COVID-19 reality and the accelerated effects of climate change. This will require a shift away from the previous economic model, implying more sustainable approaches for development. The government of Martinique is committed to promoting sustainable pathways for the tourism industry in the country. Efforts are being made to ensure the sustainability of the tourism product by encouraging resource efficiency and a circular economy. The government is also working to optimize the relationship between volume growth and value growth, particularly during the peak season when saturation levels are high. The government recognizes the importance of sustainable tourism and is committed to promoting sustainable development in the tourism sector. The recovery of the tourism sector needs to take into consideration the challenges faced by the industry, along with the new demands of the post-COVID-19 reality and the accelerated effects of climate change. This will require a shift away from the previous economic model, implying more sustainable approaches for development. The government is working to promote sustainable tourism practices and high-tech solutions to empower sustainable tourism routes in the country.
