Research
Overview
Primary research begins with one-on-one interviews and focus groups among targeted customer segments. Discussion guides explore usage patterns, pain points and wish lists to identify white space opportunities. Frontline staff and industry experts provide further context on evolving category dynamics.
Survey design considers demographic and behavioral filters to generate statistically significant, generalizable insights. Omnichannel deployment maximizes response rates. Quantitative data undergoes statistical analysis to surface correlations and derive actionable insights.
Insights
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