As a small, landlocked country located between South Africa and Mozambique, Eswatini has developed a thriving tourism sector that contributes significantly to its economy. According to recent data, tourism accounts for approximately 5.9% of Eswatini’s gross domestic product, with visitor numbers and tourism revenues growing steadily in recent years.
Eswatini offers tourists a unique opportunity to experience unspoiled natural beauty and learn about the country’s rich cultural heritage. The Lubombo Mountains along Eswatini’s eastern border provide breathtaking scenic views. Mlilwane Wildlife Sanctuary offers game drives and the chance to spot wildlife like elephants and rhinos in their natural habitat. Cultural tourism centered around traditional ceremonies and crafts gives international visitors a window into their natural habitat. Cultural tourism centered around traditional ceremonies and crafts gives international visitors a window into Eswatini’s diverse Swazi culture.
In 2021, real GDP growth reached 7.9% as tourism and other service industries recovered from pandemic impacts. However, 2022 saw slower growth of 3.6% due to global economic headwinds. Going forward, targeted initiatives aim to further develop Eswatini’s tourism product and attract more regional and international travelers. Major projects include upgrading infrastructure at popular sites, expanding the country’s conference and events capabilities, and establishing new eco-tourism ventures.
As a consulting firm with expertise in strategic planning and project management, Ruskin Felix Consulting (RFC) can play an important role in strengthening Eswatini’s tourism sector. RFC advisors can assist the Tourism Authority with destination marketing and promotion efforts. Infrastructure development projects benefit from RFC’s experience providing technical support, conducting feasibility studies, and overseeing implementation. By working closely with industry stakeholders and the government, RFC helps maximize tourism’s contribution to GDP growth and job creation across Eswatini.
