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India’s Electric Vehicle Transition Gains Speed

The electric vehicle industry in India is witnessing strong growth momentum driven by supportive government policies, falling battery prices, and growing environmental consciousness. With global EV sales exceeding 10 million in 2022, it is clear that this sector is experiencing exponential expansion worldwide. As one of the largest automobile markets, India has tremendous potential to emerge as a leading EV producer and consumer.

Policy Push Drives Down EV Costs in India

State subsidies and tax incentives are helping drive down the cost of EVs in India. Several states offer upfront purchase incentives of up to 40% on electric cars and subsidies on loans to bridge the initial price difference between EVs and internal combustion engine vehicles. The central government recently slashed the GST rate on EVs to 5% from 12% and on chargers to 5% from 18% to boost affordability. These policy interventions are making EVs increasingly viable for Indian consumers.

While India has built core competencies in automobile manufacturing over the years, it is still largely dependent on other countries for critical EV components like battery cells, controllers, and motors. To achieve economies of scale and fuel self-reliance, India must develop an integrated ecosystem for battery and component manufacturing. Both public and private sectors will need to collaborate on R&D, skill development, and investments to build local production capacity and supply chains.

Growing Consumer Demand Requires Robust Charging Infrastructure

Some promising developments on this front include Reliance Industries’ plans to invest $80 billion in clean energy initiatives including battery manufacturing over the next 10-15 years. Hyundai has partnered with Ola Electric to build a cell-to-pack gigafactory in India. The government’s Production Linked Incentive (PLI) scheme offers companies incentives to set up battery and component plants locally. As India strives for energy security and independence, building out its EV supply chain capabilities will be crucial.

With environmental awareness rising among consumers, EVs are increasingly seen as a sustainable mobility solution for India. Their popularity is also being bolstered by advancements in battery technology that enhance driving range and performance. As costs fall further, EVs will reach price parity with gasoline vehicles within the next 5 years, making them the obvious choice for many buyers. If India can cultivate a robust charging network to support rising EV adoption rates, it will be well positioned to lead the global electric revolution.

India’s Electric Vehicle Transition Gains Speed Read More »

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Comprehensive Stock Analysis – MicroVision

Ruskin Felix Consulting (RFC) partnered with MicroVision, a renowned technology company specializing in laser beam scanning (LBS) technology for augmented reality (AR) products, to provide strategic risk advisory services. The comprehensive report prepared by RFC encompassed a product analysis and financial assessment to identify potential risks and opportunities for the company.

RFC conducted an in-depth product analysis, highlighting MicroVision’s competitive advantage through its patented LiDar product. The superior technology and limited licenses granted for the use of their LBS technology in products set them apart from competitors. Their micro-display engines play a key role in enabling wide field-of-view, high-definition, and see-through user experiences in AR headsets. The strong intellectual property and strategic partnerships reinforce their position in the market.

The financial assessment revealed challenges for MicroVision, including a low promoter holding and significant financial issues. With only 0.93% promoter holding and a high burn rate, the company faced cash flow problems and an unsustainable operational situation.

RFC presented two possible event outcome scenarios based on the LRL Sensor test scheduled for April 2021. In Scenario 1, a successful test with positive news would significantly increase the probability of attracting funding, leading to a higher target price for MicroVision’s stock. In Scenario 2, even with some negative news, a successful test meeting the standards could still attract funding, albeit with a lower target price compared to Scenario 1. However, in Scenario 3, if the test is unsuccessful and does not meet the standards or deadlines, it would pose challenges for funding, leading to a considerably lower target price for the company’s stock.

By presenting these scenarios and probabilities, RFC enabled MicroVision to better assess potential risks and opportunities associated with the LRL Sensor test and funding prospects. The strategic risk advisory services provided valuable insights to guide MicroVision’s decision-making process and develop contingency plans to navigate market uncertainties effectively.

Comprehensive Stock Analysis – MicroVision Read More »

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Change Management in Business

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Change management is a multifaceted process that requires a deep understanding of the organization, its culture, and its objectives. Successful change management requires businesses to anticipate and plan for potential challenges and develop strategies to mitigate risks. The change management process involves several key steps, including identifying the need for change, developing a change management strategy, and implementing the change.

Implementing change requires effective communication and stakeholder engagement plans, as well as training programs to prepare employees for the new processes, technologies, and culture. Change management also involves evaluation plans to measure the success of the changes and identify areas that may need additional adjustments.

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Organizational change is a complex process that requires a comprehensive approach. Organizational change management includes preparation, implementation, and follow-through phases. Each phase of the change management process requires careful planning and execution to ensure a successful outcome.

As a manager overseeing organizational change, it is important to understand the process and prepare employees for the transition. Change can be challenging, but it also presents an opportunity for growth and advancement. By approaching change management strategically and with a clear plan, businesses can successfully navigate organizational changes and achieve their desired transformation.

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Change management is a crucial factor in any business transformation. It involves managing, understanding, and pushing these changes in business practices, processes, and organizational structures in order to achieve a desired transformation. To do this, change management requires a high level of foresight and the ability to anticipate and mitigate the potential impacts of the changes being implemented.

Effective change management skills are essential for businesses that want to bring about an incremental transformation. By identifying areas of improvement, developing strategies to address them, and utilizing those strategies in a way that is both effective and efficient, businesses can achieve their desired transformation goals. Furthermore, change management enables businesses to identify potential risks and develop strategies to mitigate them, which helps to ensure the transformation’s success.

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However, successful business transformation requires more than just change management. It also requires a comprehensive understanding of the business, its processes, and its practices, as well as an understanding of the organizational structure and how it can be adapted to support the desired transformation. To achieve this, businesses need to have a clear vision of what they want to reach and a commitment to making the necessary changes.

For businesses to achieve transformation, they must be willing to embrace new business practices and technologies. Change management plays a crucial role in this process, as it helps to ensure that the changes being implemented are effective and efficient. With the right change management approach, businesses can drive the successful transformation they desire.

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Change management is a complex and multifaceted process that requires careful planning and execution. Initiate a successful strategy involves several key steps, which can help ensure that the change is implemented effectively and efficiently.

Below we’ll be seeing what are its various processes:

Necessary steps

The first step in making a successful change management strategy is to define the change that needs to take place. This involves clearly identifying the goals, scope, and impact of the change, as well as any potential risks or obstacles that may arise during the process.

Survival chances of the organization

Once the change has been defined, the next step is to assess the risks and potential obstacles. This includes assessing the impact of the change on stakeholders, identifying potential resistance to the change, and developing strategies to address any challenges that may arise.

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Towards a successful future

The next step is to develop a detailed plan for pushing the change. This includes defining roles and responsibilities, establishing timelines, and setting metrics for measuring growth. It is important to communicate the plan to all stakeholders to ensure that everyone understands their role in the change process.

Effective communication

To implement and execute this would be critical to the achievement of any change management initiative. Therefore, it is essential to communicate the change to all stakeholders, including employees, customers, and partners. This includes explaining the rationale for the change and addressing any concerns or questions that stakeholders may have.

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Engaging stakeholders

In the collective term of change management, this process is also essential. This involves providing training and support to help them adapt to the change and ensure their buy-in and support. It is important to keep stakeholders informed throughout the process and to address any issues that arise in a timely and effective manner.

A culmination of focused methods

Finally, monitoring and evaluating progress is essential to the success of this initiative. This involves collecting feedback from stakeholders and adjusting the strategy accordingly to ensure that the change is implemented effectively and achieves its desired outcomes.

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This type of management is the glue that holds a business transformation together. It’s the secret sauce that helps you navigate the choppy waters of change, so you can lead to your desired outcomes and come out on top. There isn’t an easy approach to change- it’s a structured, dynamic method that involves people, assessments, tools, and techniques.

And let’s be real, change isn’t easy. It’s like trying to herd a pack of cats through a maze while juggling chainsaws. But change management helps you corral those cats and keep them on the right path to growth. It helps you maintain your grip on those strategic goals, so you don’t get lost in the weeds.

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Furthermore, adapting to change is crucial for growth. You read that correctly. If you don’t embrace change and make those fundamental shifts in your business processes, you’ll be left in the dust. It’s sink or swim.

So, if you want to rock that business transformation like a boss, you need to get your change management game on point. That means accepting and starting to change in a timely manner, working together as a team, and making those necessary changes for the benefit of the organization. It’s the only way to ensure your survival and success in this crazy, ever-changing world.

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If organizations fail to manage change effectively, they’re putting themselves at risk of being left in the dust by their competitors. And that’s where change management comes in, providing a systematic approach to managing change in a way that minimizes risks and maximizes the chances of success.

Now, you might be wondering why change management is so crucial. Well, it’s because it helps to manage the human side of the transformation. After all, employees are the key drivers of any transformation. So, effective change management involves engaging employees, addressing their concerns, and providing the necessary training and support to help them adapt to the change. By involving employees in the plan, businesses can create a sense of ownership and commitment that can drive the transformation forward.

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But that’s not all. Change management also helps to mitigate risks associated with the transformation. By identifying potential obstacles early on, businesses can address these issues before they become major roadblocks. This can help to minimize delays and reduce the overall risk associated with the transformation. Plus, change management ensures that the transformation aligns with the strategic objectives of the organization and delivers the intended benefits and outcomes.

And let’s not forget that in today’s fast-paced business environment, change is constant. To stay ahead of the game, organizations must be able to adapt quickly. Change management provides a structured approach to managing change that can help businesses become more agile, responsive, and innovative. By building a culture of change and continuous improvement, businesses can create a competitive advantage that can help them succeed in the long term.

So, there you have it. Change management is critical for every organization looking to thrive in the dynamic business environment of today. By managing change effectively, businesses can minimize risks, engage employees, and ensure sustainable outcomes from their transformation initiatives.

Change Management in Business Read More »

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Understanding How to Start a Business

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Identifying your skills and passion

To get started in defining your skills, make a list of your previous work experience, your education, and specialized courses that you have completed. Think about a business idea wherein you can use these skills you’ve mastered through these experiences.

Find out how you can turn your passion into a money-making business. Choosing something you enjoy can benefit you in the long run so as not to lose motivation in your business.

Determining potential market demand

After you’ve figured out what you’re good at and what you’re passionate about, you should calculate potential market demand for your product or service. To achieve this goal, you must first conduct market research to learn more about your target demographic, their wants, and the current market trends.

You can corroborate your business idea with the help of internet surveys, focus groups, or social media analytics.

Evaluate your competition.

It is crucial to research the competition and learn from their strengths and weaknesses. By doing so, you can locate unmet needs in the market that can be addressed by your product or service.

Conducting comparative analysis entails looking into competitor’s marketing approaches, prices, features, and feedback from existing clients.

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Determining the unique value proposition of your business

Your company’s unique value offer is what sets you apart from the competition. Pinpointing your value proposition and communicating it to your audience is crucial. To do this, identify your product’s distinctive selling points and key benefits, as well as its overall positioning.

Understanding the industry and current trends

To evaluate your business idea, you must understand the industry and its current trends which will help you recognize the business’s opportunities and threats. To stay up to date with the latest trends you should research on industry reports, attend trade shows, conferences and network with industry experts through networking events.

Determining your business’ feasibility

It is important to evaluate the viability of a business idea before devoting significant resources to it. The financial and operational components of your business, such as initial investment, potential for profit, and ongoing maintenance needs, must be evaluated.

Conducting a SWOT analysis

A SWOT analysis is a tool that help you evaluate the strengths, weaknesses, opportunities, and threats of your business which help you identify risks and develop strategies to reduce them. You can conduct a SWOT analysis by brainstorming with your team and gathering feedback from industry experts.

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Refining your business concept

After you have completed the above steps, it is time to refine your business concept which involves developing a business plan that outlines your mission, goals, strategies, and financial projections. You can use this plan to convey your business idea to potential investors, partners, and customers.

In conclusion, evaluating your business idea is an essential in building a successful business, by following these steps you can identify potential opportunities, mitigate risks, and refine your business concept.

With careful planning and execution, you can turn your business idea into a reality.


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Market analysis is an essential process for a business to understand their target market, evaluate competition, and identify opportunities for growth.  It involves collection and analyzing data on various market factors to make informed business decisions.

Key elements of Market analysis include:

Market size

One way of measuring a market’s size is the amount of sales revenue it generates of a given good or service. A reliable estimate of the size of the market is essential for companies seeking to predict the potential success and growth of their product or service.

Sales revenue, customer base and the total volume of units sold is used to determine the market size of a business helping in estimating the potential market size and in creating different business strategies to expand the company’s market share.

Market demand

Market demand is the level of client interest in a product or service. If you want to know if people will buy your product or service and how much you can charge for it, you need to study market demand which can be determined through polls, focus groups, and a study of sales patterns.

To better price goods, determine which features to include, and develop effective promotional plans, businesses can use this data.

Demand in the market is affected by trends in consumer tastes and habits. Keeping update of the latest developments in the market and discovering new growth opportunities requires regular trend analysis. Analysis of social, economic, and technological data might reveal upcoming market trends.

To keep ahead of the competition, this data can be utilized to spot new market opportunities and rising market trends.

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Market competition

Analyzing the competition is crucial for businesses to identify potential threats and opportunities this information can be used to identify the strengths and weaknesses of competitors, evaluate their pricing and marketing strategies, and to develop strategies to differentiate the company’s product or service from the competition.

Market segmentation

Market segmentation is used to describe the practise of splitting the market into subsets of customers who have common characteristics like similar needs or buying habits. To better meet the needs of various demographics, firms can use this data to create more niche marketing campaigns.

Demographics, geographical, and psychological data can be used to divide the market into several subgroups.

Primary research

Primary research refers to the collection of data directly from the source i.e., surveys, interviews, and focus groups. This information is valuable for businesses as it provides direct insights into the preferences, behaviors, and needs of customers. Primary research can be used to validate assumptions and to gain a deeper understanding of the market.

One major benefit is that the information gathered is reliable because it is obtained firsthand. Data is not watered down in any way and because of its adaptability, this research method may be molded to meet the specific requirements of every given enterprise.

The goal of primary research is to uncover a possible solution to a specific issue therefore all efforts are concentrated on that one area. By conducting their own primary research, researchers are able to dig deeply into a topic and explore all of the potential outcomes.

Secondary research

Secondary research refers to the collection and analysis of data from existing sources i.e., market reports, academic research, and industry publications. This information is valuable for businesses as it provides a broader perspective on the market and can be used to identify trends and opportunities.

It is often less costly and time-consuming than primary research and can be used to supplement primary research findings.

Therefore conducting a thorough market research is crucial for every company that wants to spot growth opportunities, determine the strength of the competition, and make educated business judgment.

Businesses can create strategies that meet the needs of their target market and respond to market trends by examining the market size, demand, trends, competition, segmentation, primary research, and secondary research.


Key components of a business plan include:

Executive Summary

The executive summary is a brief overview of your entire business plan providing a clear and concise summary of your business including your mission statement, product/service offering, target market, and financial projections.

The executive summary is often the first section of the business plan that potential investors or lenders will read, so it should be compelling and informative.

Company Description

The company description section should provide a detailed overview of your business consisting of legal structure, location, history, and management team. This section should also highlight your unique selling proposition, or what sets your business apart from the competition.

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Market Analysis

Market analysis section must detail an in-depth analysis of your target market and industry comprising information on the size and growth of the market, key competitors, and trends or opportunities that may impact your business.

This section should also outline your marketing strategy, including how you plan to reach your target market.


The product/service section must consist of detailed description of your offerings i.e., unique features or benefits. It should also highlight your competitive advantage and how it satisfies the needs of your target market.

Marketing and Sales

Your marketing and sales strategy involving how you intend to promote and sell your product or service, should be detailed in this area. Include in this section your pricing plan, routes of distribution, and details on any partnerships or collaborations that may aid you in reaching your intended audience.


A comprehensive description of your company’s operations containing production process, supply chain, and any required machinery or technology should be included in the operations section.

In this area, you should also describe the types of employees and partners/suppliers your company will require.

Financial Projections

Your predicted revenue, expenses, and cash flow should all be laid out in detail in the financial projections section. Key performance metrics and financial statements like balance sheets and income statements should all be included here as well.


You should put additional information like market research, legal documents, or product specifications in the appendices portion of your business plan. Include in this section permits or licenses that are required for the operation of your business.

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Common legal structures for Businesses include:

Sole Proprietorship

Operating as a sole proprietor is the least complicated business form. Sole proprietorship is a one-person business wherein the business and its owner are not a separate legal entity. A solo proprietor has full authority over business profits and is personally liable for all financial losses.

As a sole proprietor, you are personally responsible for any debts or legal troubles incurred by your business and must disclose all business income on your personal tax return. While a sole proprietorship requires nothing in the way of formal organization or management, it does expose the owner to the full weight of all liability failures.


Two or more people can form a partnership to run a business under the law, and under this arrangement, ownership and management responsibilities are split between them. General partnerships, limited partnerships and limited liability partnerships are the three main categories of business partnerships. All partners in a general partnership share equally in the business’s profits and losses and are personally liable for the firm’s debts and legal troubles.

There must be at least one general partner with unlimited liability and at least one limited partner with limited liability in a limited partnership. Profits and losses from a partnership are included in the individual’s personal income tax returns. Limited Liability Partnerships (LLPs) shield their partners from personal responsibility for business debts. As a result, each partner is protected from the consequences of the other partners’ legal and financial mistakes. A limited liability partnership differs from a limited and general partnership in that it is structured more like a limited liability company.

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Limited Liability Company (LLC)

With the liability protection of a corporation and the tax advantages of a partnership, limited liability companies (LLCs) are a common business legal form. Since an LLC is its own entity under the law, its owners are not personally liable for the debts or legal issues of the business. The LLC’s profits and losses are included in the owners’ personal income tax return. LLCs can have a flexibility in management structures and are simple to create and keep running.


A corporation is owned by its shareholders but is a separate legal entity from its owners. Shareholders elect a board of directors to oversee the management. The board of directors appoint officers to manage the day to day operations.

The profits and losses of a corporation are taxed at the corporate-level and the owners are shielded from personal liability for the corporation’s debts and legal disputes. In other words the corporation is responsible for paying taxes on its profits, and its owners are responsible for paying taxes on dividends they receive.

S Corporation

When it comes to taxes, a S corporation is taxed more like a partnership than a traditional corporation. In this structure, the company’s gains and losses are instead reported on the owners’ individual tax returns, while the business itself is exempt from paying income taxes.

There are specific requirements that must be met for a business to be considered a S corporation. These include having no more than 100 shareholders and only issuing a single class of stock.

Since they are treated as partnerships for tax purposes, S companies enjoy the low rates often associated with partnerships while yet providing the liability protection of corporations.


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Following are the different business bank account options:

Choosing the right bank to create a business account with is a crucial step for any entrepreneur. It’s vital to know the many types of business bank accounts available to you so you can make the best decision for your company’s finances.

This article compares and contrasts the three most common options for business bank accounts: Traditional banks, online only banks and credit unions.

Traditional Bank

A traditional bank is a brick-and-mortar bank that has physical branches. Business loans, credit lines, and credit cards are just some of the services that may be obtained from this form of financial bank.

There are still some business owners who value the personal touch that comes with dealing with a typical bank representative face to face.

Businesses with intricate financing requirements can benefit from the breadth of services often provided by traditional banks, such as merchant services and investment opportunities.

Online-Only Bank

A bank that operates solely via the Internet is called an online-only bank. Deposits, withdrawals, and transfers can all be made and received digitally instead. Online-only banks offer many benefits for business owners including lower fees, high interest rates and 24/7 customer service.

Small companies may benefit from the lower minimum deposit and account balance requirements of online-only banks.

Credit Union

A credit union is a cooperative financial institution where the members own and make all the decisions. Credit unions, like banks, have physical locations, although they tend to be smaller and more community oriented.

Similar to banks credit unions provide access to credit in the form of loans, lines of credit, and credit cards. Credit unions, on the other hand, are a better option than banks since they offer better rates, reduced fees, and more helpful staff.


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Following are some of the options for financing your business:

Personal savings

Personal savings are a typical source of startup capital for small businesses. You can avoid the hassle and expense of applying for a loan while keeping complete control of your company by choosing this route. Your own savings can be the greatest alternative if you have enough money to meet all the initial expenditures and expenses.

Family and friends

If you need money for your small business, you can also turn to your loved ones for help. Even if there are no or very low interest rates and fees associated with this choice, the terms and conditions of repayment must be established up front. When the relationship and trust between you and your potential lender are solid, borrowing from relatives and friends can be a viable choice.

Small Business Administration (SBA) Loans

The SBA is a government organization that offers financing options for small enterprises. If you need more money to get your firm off the ground than you can get from friends, or family, a Small Business Administration loan may be the way to go. 7(a) loans, microloans, and disaster loans are just a few of the loan options made available by the Small Business Administration.

Business incubators and accelerators

Business incubators and accelerators are organizations that provide support and funding for startups. Incubators provide resources i.e. office space, mentorship, and funding while accelerators provide an intensive program to help startups grow and scale. These programs may provide funding in exchange for equity in your company.

Venture Capital

Venture capital is a form of financing in which investors offer funds in exchange for a stake in the company. If you run a fast-growing company with the potential to make big returns this could be an excellent route to go. Initial investments from VC companies are usually made in high-potential early-stage businesses.


Crowdfunding is a method of financing in which big sum of money is raised from a large number of people most often through an internet platform. If your proposal is truly novel or ground-breaking, and you think it will resonate with a big audience, this is an innovative route to go. Crowdfunding can help you create a business base before releasing your product or service to the community.

Bank Loans

Bank loans are a traditional form of financing for small businesses. Lines of credit, business loans, and equipment financing are just some of the financial services they provide. If you have a strong business concept, decent credit, and collateral this could be a viable option. Bank loans could also have competitive interest rates and terms.


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Steps to find candidates and hire employees for your business:

Determine Your Hiring Needs

Before you start the recruitment process you need to determine your hiring needs. Describe the job position you’re looking for and the skills and qualifications required for the role. Evaluate your current team’s strengths and weaknesses and identify where you need to supplement them. Decide how many employees you need and the budget to pay them.

Create Job Descriptions

Writing effective job descriptions is essential in today’s competitive job market. The responsibilities, qualifications, and experience needed to succeed in a position are all laid out in detail in a job description.

As an additional component it should describe the company’s ethos and core beliefs. In order to find the best person for the job and to have them accept your offer you need to have a clear and concise job description.

Source Candidates

Once you have created your job description, you can start sourcing candidates. Posting job opportunities on internet job boards, social media platforms, employee referrals and recruiting agencies are just some of the many ways to find qualified candidates. Use each of them to your advantage to attract candidates from a wide range of backgrounds.

Screen Candidates

To find the best people for a position, it’s important to narrow down the pool of applicants. Before inviting a candidate to an in-person interview, a phone or video screening interview can help you evaluate their qualifications, skills and experience.

You may get a better sense for a candidate’s fit by asking them about their salary requirements, previous work experience, and their interest for applying for the position.

Evaluate Candidates

Skill sets and compatibility with the company’s culture can be assessed throughout the interview process. You can learn a lot about a candidate’s character and potential contributions to the workplace by asking them behavioral questions.

Examine their work experience and achievements to get a sense of their professional standing. A good cultural fit can be ensured if additional team members are present during the interview process.

Make an Offer

Making an offer to the top candidate is the next step after selecting them. Outline the details of the job title, salary, benefits, and start date in the offer letter. The candidate should have enough time to consider the offer before making a decision.

Onboard New Employees

New employees are onboarded through a process of familiarization with the company’s norms and practises. A well-executed onboarding plan helps ease new hires’ transition into the organization and speed up their ability to make a positive impact.

Give a thorough introduction to the company’s core values, expectations, and the job’s specific responsibilities. Include them in team activities and provide necessary training they may need.


Key steps in marketing and branding your business:

Identifying your target market

Identifying your target market is the first step in launching a successful marketing campaign. Who might be your possible clients? Where do they live, what do they like and what are their pain points?

Your marketing efforts will be more effective if you take the time to answer these questions and develop a buyer persona. When you know exactly who you’re trying to reach, you can create content and strategies that more effectively meet their needs.

Defining your brand

It is crucial to have a well-defined brand because it is the very soul of your business. Your brand’s identity should be in line with your company’s values, mission and unique selling proposition.

Think about how you want your clients to perceive you and how you may distinguish yourself out from the competition. Maintain consistency in your brand’s presentation across all channels including your website, social media and marketing materials.

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Developing a marketing plan

A marketing plan outlines your marketing goals, tactics, and budget. It’s essential to have a plan in place to ensure that your marketing efforts are aligned with your business objectives. Start by setting SMART goals (specific, measurable, attainable, relevant, and time-bound) and identifying the tactics that will help you achieve them. Your marketing plan should also include a budget and a timeline for each initiative.

Building a website

Customers’ first impression of your business may be based entirely on your website. Your website must be professional, well-designed, easy to navigate, and reflective of your brand’s image. Your website should be optimized for search engines and prominent calls to action should be included that motivate site visitors to do the desired action.

Developing a social media strategy

Engaging with your target demographic, raising brand awareness, and increasing website traffic are all attainable goals with the help of social media platforms. To get started, pick the social media platforms that your target audience is most likely using.

The next step is to develop a content strategy that features both promotional and educational content. Continually interact with your audience by replying to their comments and messages promptly.

Creating marketing materials

Marketing materials i.e. business cards, brochures, and flyers, should be consistent with your brand and messaging. Keep in mind that the design and messaging should be adapted to your target market.

For e.g. if you’re targeting a younger audience, you may want to use more visual content and language that resonates with that age group.

Establishing partnerships and sponsorships

Partnering with other businesses or sponsoring events can help increase brand awareness and reach new customers. Look for opportunities to collaborate with businesses that share your target market but offer complementary products or services.

Sponsorships can also help raise your profile in your local community and demonstrate your commitment to supporting local causes.


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Steps to set up your physical and online presence:

Identifying the best location

Locating an appropriate physical space is the first step in establishing a company’s presence. Factors like foot traffic, competition, accessibility and rental or acquisition cost should all be considered. If you want your business to succeed, you need to find a location that is ideal.

Registering the business

To legally begin starting a business, you must first register your business with the relevant government agencies. Selecting a company name, applying for a tax ID, and securing any required licenses and permits are all part of this process. It is necessary to investigate the prerequisites in your area because the procedure will differ from place to place.

Renting or purchasing a space

After deciding where to set up shop and getting your company officially recognized the next step is to locate a suitable commercial space to rent or purchase. What kind of space you’ll need for starting a business is a major factor in this decision. You may want to consider factors such as the size of the space, the layout, and the amenities available.

Setting up the physical space

After settling on a location, it’s time to get it ready for use by your company. Furnishing and equipping a space entails acquiring and positioning furniture, equipment, and other necessary supplies. It’s important to plan out the space’s layout and determine the most efficient use of its square footage for your company’s operations.

Building a website

Choosing a domain name, designing the website and creating content for the website is important in developing a website. Consider hiring a web designer or using a website builder to create a website.

Creating social media accounts

Social media is an excellent way in addition to your website for expanding your online visibility. Social media accounts on sites like Facebook, Twitter and Instagram are a must. For this you’ll need to set up a profile, select a profile photo and start creating content to share with your followers.

Developing an e-commerce platform

Creating an e-commerce platform is a must if you want to sell anything online. Making this happen requires creating a virtual storefront, selecting a suitable payment gateway and incorporating the store into the existing website. Shopify and WooCommerce are two popular options for e-commerce platforms that may help your online business up and running.


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Setting up a budget

Making a budget should be your first step when learning how to handle your own finances. A budget is a plan that details your monthly income and expenses. A budget is a useful tool for keeping track of your spending, finding places to save money and making sure you always have enough money to meet your basic living requirements.

Creating a budget requires listing down both income and expenses. Expenses are split between fixed expenses like rent or mortgage payments and variable expenses like groceries and entertainment. A budget is the best way to ensure that you can make debt payments and reach your savings goals.

Keeping accurate financial records

Keeping accurate financial records is essential to managing your finances helping in tracking your income and expenses, monitoring your cash flow and preparing for tax season. Keep all of your financial records, including receipts, invoices, and bank statements, organized and easily accessible.

Think about investing in accounting software to help you keep better records. Data entry, invoicing, and bill payment are just some of the manual processes that accounting software can streamline for you while also giving you real-time insights into your financial situation.

Choosing a bookkeeping method

There are several bookkeeping methods to choose from including cash-basis accounting and accrual accounting. Cash-basis accounting records income and expenses when they are paid while accrual accounting records income and expenses when they are incurred.

Choosing the right bookkeeping method depends on the size and complexity of your business, and your personal preference. Cash-basis accounting is simpler but it may not provide an accurate picture of your long-term financial health. Accrual accounting is more complex, but it can provide a more accurate view of your business’s financial position.

Establishing a payment system

Creating a reliable method of payment system is crucial for managing your finances. To accept and record financial transactions payment system must be in place. It facilitates accurate record-keeping and ensures payments are made on time, reducing the risk of fraud and errors and shortening the payment cycle.

Instead of using slow, insecure and traditional paper-based methods think about switching to electronic payment alternatives like online bill pay or direct deposit.

Working with an accountant

Working with an accountant can help in managing your finances and accounts more effectively. An accountant can help you set up a budget, choose a bookkeeping method and establish a payment system. They also provide financial advice to help you prepare for tax season and ensure that you follow financial regulations.

When choosing an accountant look for someone with experience in your industry, relevant certifications, and a good reputation. Consider their fees and availability and make sure that you feel comfortable working with them.

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A company can’t hope to thrive without keeping abreast of developments in its field and any applicable laws or guidelines. It aids businesses in maintaining competitiveness, avoiding legal and financial pitfalls, and making well-informed decisions. In order to keep up with the latest developments in their field and government regulations, businesses might take the following steps:

Attend conferences and events

A great way to keep updated on the latest trends and regulations in your field is to attend industry conferences and events. Speakers at these events frequently include influential figures in each field.

Follow industry publications

There are many industry publications that cover the latest trends and regulations in a particular industry. Subscribing to these publications and following them on social media can help businesses stay up to date.

Join industry associations and groups

There are many associations and clubs that a business can join to gain access to useful resources and make connections. If there are any changes in the law or in the way business is done they can inform their members of these developments.

Network with peers

Connecting with other professionals in the same field can help businesses learn about new developments and regulations. Insights gained through peer-to-peer networking can help businesses maintain their competitive edge.

Hire a consultant

Businesses can also hire a consultant to help them monitor changes in the law and market to stay updated with trends and regulations. Consultants are a great resource for guidance and insights based on their experience and knowledge of the industry.


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Set boundaries

When trying to strike a balance between your professional and personal lives setting boundaries can be crucial. Set firm work hours and adhere to them. Be sure you’re not working on the weekends or carrying work home with you. Take breaks and give yourself time away from work if you must put in extra hours at the office. You’ll be able to keep a better balance between your career and personal life.

Prioritize self-care

Achieving and keeping a good work-life balance relies heavily on your ability to prioritize your own health and happiness. Take care of your health by getting plenty of rest, staying active, and eating well. Spend some time doing things that bring you delight, whether that’s a hobby, a book, or time with loved ones. Self-care should be prioritized because it will help you feel refreshed and energized which in turn will help you concentrate better on the tasks at hand.

Use your time efficiently

The use of time effectively is of the utmost importance in the business world. Put together a strategy for how you’ll get what you want done by when you want it done and set reasonable goals and deadlines for yourself. Keeping to this schedule will keep you from getting too far behind or too discouraged. Get yourself organized and focused with the help of time-tracking applications or productivity software.

Learn to say no

Especially in professional situations saying no might be difficult. However, the only way to achieve a healthy work-life balance is to master the art of saying no. It’s acceptable to decline an assignment if you don’t feel up to it or if it doesn’t fit with your values and priorities. If you’re going to take on too much and run the risk of burning out, it’s best to just say no.

Seek support

If you’re feeling stressed or overwhelmed don’t be afraid to seek support. Talk to a trusted friend or family member about what’s going on. Seek the help of a mental health professional if needed. Some workplaces offer employee assistance programs that provide counseling services or other support.


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Identify the Problem

Finding the source of the problem is the first step in solving any challenge. It may seem obvious but it’s important to understand the root of the issue. Is it hard for you to get new clients? Is your team having trouble and struggling to meet deadlines? Are you facing a financial crisis? To begin working on a solution you must first be able to recognize the issue.

Set Goals

After the problem has been recognized the following stage is to establish goals. What do you want to achieve? what will success look like? Goals should be specific and measurable so that you can track your progress and adjust as needed. You and your team will benefit from this since you will be better able to communicate your vision and objectives.

Remain Flexible

A successful business requires flexibility and the ability to adapt to new challenges quickly. It’s possible that you’ll have to make some changes to your goals, shift gears with your strategy or make tough decisions. It can be difficult but it’s important for growth and success. Stay open to feedback, be willing to adapt and don’t be afraid to try new things.

Take Corrective Action

Finally, the key to overcoming challenges is taking corrective actions. Making changes to your approach, taking calculated risks and putting in lots of effort are all necessary. The solution may lie in investing in new technology, hiring new staff or evaluating your marketing approach. Take charge and do what must be done to move your business forward.


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Take Small Steps

It is tempting to get carried away in the excitement of starting a business and dive in headfirst. You can avoid becoming overwhelmed and can be confident that you are making direction by taking small steps.

Start with achievable goals and prioritize on most critical tasks at hand. You can use this to gain momentum and self-confidence as you move forward. Recognize and reward even the smallest successes to keep you motivated.

Invest in Quality Employees

Hiring competent workers is essential to every company’s long-term survival and growth. Find employees that share your enthusiasm for the company and has the knowledge and experience to propel it forward. Invest in your staff by providing them with the training and resources they need to excel in their roles.

Invest in Technology

Technology has become an integral component of any successful business. Invest in the proper technology that can help you streamline your operations, improve productivity and enhance your customer experience. This includes investing in a website, social media and other digital marketing tools.

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Network & Promote Your Business

Promoting your company through multiple avenues by networking is necessary. Participate in online communities, join business associations and attend industry events. Build up your company’s online reputation by using social media and other digital platforms. Try to connect with consumers and other business owners/managers in your field to create a strong network that will help you grow your business.

Take Risks & Experiment

Starting a business involves lot of risks but taking calculated risks can pay off. Don’t be afraid to experiment and try something new. The key to success is taking risks and learning from them. To grow as a company, you must open to feedback and use it to improve your business.

In conclusion starting a business successfully involves careful planning and execution. Your company can be successful if you put in the time and effort to research and build a winning strategy, take small steps, hire and train quality employees, invest in cutting-edge technology, promote your business and take calculated risks. Keep in mind that it takes time, patience and hard work to develop a successful business. Stay focused, stay motivated and keep moving forward.

Contact us at contact@ruskinfelix.com whether you’re a new business or an established company looking for advice on starting a business or any other management consulting services.

Understanding How to Start a Business Read More »

Automated Lubrication System in Railways -Market Research Report

Automated Lubrication System

Ruskin Felix Consulting LLC created a market research and strategy report for the automated lubrication system in railways. The report shed light on the overall industry laying emphasis on the Indian railways. The report highlights the consumer segmentation government initiatives, lubrication systems, types of lubrication systems and the elements of the lubrication system. The report is a detailed analysis of the key competitive advantages of the company, SWOT analysis and a business development strategy while understanding the strategic partnerships, source of funds and the capital expenditure for the company. 


The railways industry is primarily a public sector industry. It is still highly regulated by the Ministry of Railways and the Government of India. However, during the past 15 years, a high number of PPP models are being used for building rail infrastructure in the country. The Public Private Partnerships are being used in building Metro and rapid train networks and technologies across major cities in India.


The automated lubrication system market in railways is valued at USD $1 Billion in 2019 and is projected to reach USD $2 Billion by 2023, at a CAGR of approximately 20% during the period. Growing awareness regarding the advantages of using automatic lubrication systems is contributing to the growth of the market. Manufacturing companies around the world are slowly moving from manual lubrication practices to more efficient automatic lubrication operations. This shift from manual to automatic lubrication is acting as a growth driver for the market.


As Automated Lubrication Systems are delivered by a handful of companies, it is important to analyze the product offerings done by competitors in order to understand the best Product Mix. A few types of lubrication systems are:



  • Sing


    • >
        le line lubrication systems – For s


      edium line length and almost all



  • Dual line lubrication systems – For use on large machinery, effective in harsh conditions.
  • Multi line lubrication systems – For demanding applications in nearly all industries.
  • Progressive lubrication system – For small- to medium-sized machines that require continuous lubrication.
  • Oil lubrication system – Designed primarily for oil circulation lubrication.


Lubrication is one of the most effective maintenance programs to reduce wear, energy consumption and noise of railways. There are several types of lubrication systems to provide uniform film thickness at the wheel-rail interface and effective transport mechanisms for the grease must be better understood and managed which will be covered in this deliverable, widely used in the rail industry.


In accordance with the industry analysis carried out and the railways Lubrication systems assessment conducted, the industry is a very promising industry to get into. However, its capital-intensive nature, High barriers to entry and Stiff international competition will prove to be detrimental for a company looking to enter the industry. 


Automated Lubrication System in Railways -Market Research Report Read More »

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About Ruskin Felix Consulting LLC

About Ruskin Felix Consulting LLC


Understand multiple industries at a glance, which encompasses change as its core attribute.


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Featured Reports

Understand the macroeconomic situations that affect the global positioning of countries.

Businesses can better understand how chatbots can advocate their vision.

DeFi helps reduce dependency on traditional methods of transactions.

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Understand how the U.S. discrepancy in accordance to their debt creates a havoc. 

Sustainable blockchain technology has immense benefit for the environment which cannot go unnoticed.