ruskin felix consulting Logo

Ruskin Felix Consulting

Ruskin Felix Consulting

Consumer Retail

blockchain gaming

Blockchain Revolutionizing the Gaming Domain

Blockchain gaming is a new paradigm of gaming that employ blockchain technology to create decentralized, transparent and secure gaming ecosystems. Blockchain gaming enables players to own, trade and monetize their in-game assets, such as characters, items and land, in the form of non-fungible tokens (NFTs). Blockchain gaming also offers new ways for players to earn rewards and incentives by participating in various in-game activities, such as quests, battles, tournaments and governance. This is known as the play-to-earn (P2E) model, which has attracted millions of players worldwide. 

The global blockchain in gaming market size was estimated at around USD 4.86 billion in 2022 and it is projected to hit around USD 887.14 billion by 2032, growing at a CAGR of 68.32% from 2023 to 2032.

Market Clarifications

The market can be broken down on the basis of game type, which consist of –

The RPG segment dominated the market in 2022 and accounted for a revenue share of more than 36.0%. The segment’s growth can be attributed to the highly immersive and engaging gameplay experience they offer. RPG provides long-term gameplay elements that encourage players to invest time and resources into the game.

The collectible games segment is expected to witness significant growth over the forecast period. Collectible games involve unique digital assets, such as NFTs, which are stored on a blockchain and can be traded or sold securely and transparently. This creates a strong value proposition for players interested in owning and collecting rare or unique digital assets.

Key Players

The competitive landscape of the global blockchain gaming market is marked by a dynamic interplay of various industry elements. Companies are vying to establish themselves as pioneers in blockchain integration within the gaming sphere. Below is a list of the key game developers in the blockchain gaming market-

One of the exciting features of blockchain gaming is that players can earn tokens or coins from playing games and utilise them to trade with other players or platforms. These tokens or coins can represent various in-game assets, such as characters, items, land or currency. They can also be used to access different games or services within the blockchain gaming ecosystem. There are different methods that players can use to trade their tokens or coins, such as:

As games increasingly utilize cryptocurrencies and NFTs, an entire ecosystem is developing around blockchain gaming. This includes decentralized exchanges for trading in-game items, marketplaces to display and sell digital collectibles, and infrastructure platforms supporting game development. This section will explore the various participants within the growing blockchain gaming landscape and discuss some recent developments in the industry.

Recent developments in blockchain gaming include notable funding rounds, high-profile acquisitions, and the continued new launches. To elaborate further

  • Legacy, the ambitious venture spearheaded by industry luminary Peter Molyneux and his storied development house 22cans, is slated for its grand unveiling on October 26th. Positioned as an entrepreneurial simulation, Legacy aims to empower players to establish and grow their own enterprise from scratch, nurturing it into a global powerhouse through ingenuity, business acumen and competitive spirit.
  • Kandle, an innovative Singapore-based crypto fantasy project seeking to reshape the GameFi landscape, recently secured $1.7 million in seed funding led by Saama to propel its ambitious vision forward.
  • Project SEED, an innovative Distributed Ledger undertaking poised to transform the mobile gaming industry, is launching its groundbreaking mobile application ‘Outland Odyssey’, complemented by ‘SEED: GROW’ and ‘SEED: Staking’.
  • Wemade has entered a strategic partnership with Katnappe sp. z o.o. with the objective of integrating Katnappe’s blockchain venture Hoomeez into WEMIX PLAY, Wemade’s globally recognized blockchain gaming platform, to mutually expand their reach and capabilities.

The blockchain gaming industry is expected to be one of the blooming and most lucrative sectors in the coming years. It shows immense potential for growth given the engaging experience it provides players through decentralized control and true ownership of virtual assets. The ability to seamlessly transfer these assets across interconnected blockchain games is also poised to enhance player engagement like never before. If current market trends continue, the blockchain gaming space will become a dominant force in the global games industry, representing the increasing convergence of gaming and blockchain technologies. The opportunities for developers, players and investors appear limitless within this burgeoning industry.

macroeconomic situation

Macroeconomic Situation and Outlook

The Union Finance Ministry’s Annual Economic Review 2022-2023 is a helpful resource since it provides an in-depth evaluation of the economy’s performance in the prior year and a projection for growth in the next year, 2024. This affects the macroeconomic aspect of multiple countries.

The Bureau of Labor Statistics report paints a picture of steady but slower economic growth through 2024. GDP is expected to expand at an average of 2.3% per year, a more modest pace than the pre-Great Recession period. This still signifies the economy will continue growing, but at a healthier, sustainable rate rather than the rapid gains seen earlier.

Economic Outlook Remains Positive but Uncertain

The unemployment landscape will gradually transform as well. Nearly 5 million more jobs will be added over the projection period, sending joblessness down to just 5.2% by late 2024. This decline will be gradual as employers bring on staffing in tune with demand. Those still seeking work may find new opportunities emerging in fields like technology, healthcare, education and business services.

Manufacturing is projected to achieve stability after massive cutbacks in the 2000s, holding around 12.5 million jobs. Though factory employment won’t surge, the sector is expected to at least maintain current worker levels. This provides reassurance for communities dependent on manufacturing. Countries’ macroeconomic opportunities increase as more jobs are added in this particular segment.

Our analysis of a different report shifts the attention on the euro area’s fiscal situation & brings it to sharp focus. Deficits are forecasted to shrink in 2023 but stay above pre-COVID highs, a sign of ongoing public support needs. Debt loads will plateau at historical ceilings, raising debt sustainability worries in heavily indebted nations.

Fiscal policy guidance calls for targeted measures to soften inflation and energy price blows on households and businesses. But the Board also advises fiscal tightening where inflation and debt risks are most threatening. This balanced approach aims to aid macroeconomic situations while maintaining hard-won debt control.

Labor Markets Transition with New Technologies

Additionally multiple shifts in trends can be seen in the employment industry. Professional and business services are expected to see strong gains of 1.9 million jobs as the economy increasingly relies on technical, administrative and consulting work. Healthcare and social assistance will add 2.3 million positions thanks to population aging trends driving demand. Leisure and hospitality also stands to benefit from continued consumer spending with 1.1 million new jobs projected in food services, accommodation and entertainment.

Manufacturing employment holds potential for upside surprises too. While the sector is forecast to remain steady at 12.5 million workers, emerging technologies like 3D printing, robotics and advanced materials could spur unforeseen factory job growth. Sectors involved in producing such innovations like computers, electronics and transportation equipment may see hiring outpaces projections. Overall, the manufacturing landscape is poised to transition toward more high-tech, specialized production roles, leading to a macroeconomic spur.

The European Fiscal Board report sheds light on how debt sustainability concerns vary across euro area members. While all countries saw debt ratios spike during the pandemic, nations like Greece and Italy entered the crisis with much higher pre-existing debt loads. The EFB recommends Greece, Italy and others with elevated debt risks prioritize fiscal consolidation to safeguard against future economic shocks or interest rate rises.

Meanwhile, countries like Germany and the Netherlands entered the pandemic from positions of fiscal strength and maintain debt ratios well below most peers. The report suggests these low-risk nations have more flexibility for supporting their economies through targeted measures if needed. A balanced, country-specific approach to fiscal policy aims to aid growth while preventing debt crises down the road.

Fiscal Stewardship Aids Stability

Looking beyond 2024, many experts anticipate technology’s ongoing impacts on jobs and growth. Automation may displace some roles but also create new opportunities across sectors as innovation accelerates. Demographic shifts like population aging in Europe and developing nations will shape future labor markets and economic drivers. Evolving trade relationships, climate policies and geopolitical dynamics present unknown variables that could influence projections. Overall, steady expansion appears likely through 2024 if current conditions hold.

While steady progress is anticipated based on current economic fundamentals, numerous uncertainties remain that could impact projections and require adaptive policymaking. Global events like Russia’s war in Ukraine, ongoing trade tensions, and geopolitical realignments pose risks to growth assumptions. Domestically, future pandemic waves or other public health crises may disrupt activity in hard-to-predict ways.

Financial markets and commodity prices demonstrate high volatility in the current environment, leaving open the possibility of sudden shifts that filter through to output and jobs. Inflation has also proven more stubborn than expected, necessitating nimble central bank response. If price pressures intensify or persist, consumption and business investment could be dampened.

Given such unpredictable macroeconomic and geopolitical variables, maintaining flexibility to adjust fiscal and monetary stances proactively will be key. Continued close monitoring of incoming economic data on production, spending, hiring and prices permits calibrating projections and policies accordingly. Country-specific circumstances like debt levels must also guide policy tailoring.

Overall, while the baseline outlook is positive, numerous Black Swan risks cloud the horizon. Agile, evidence-based approaches can help economies navigate an uncertain landscape to maximize stability and prosperity through short and long-term economic cycles.

global chatbot phenomenon

The Global Chatbot Phenomenon


We can’t dispute that these bots are on the increase, and we’re not keeping up as quickly as we should. As AI develops further and disruptive technologies become more accessible, any business may now use an AI chatbot to help them compete. The global chatbot market size is expected to reach USD 2,485.7 million by 2028, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 24.9% from 2021 to 2028.

They are being used by businesses across various sectors, such as e-commerce, healthcare, education, travel, etc., to provide instantaneous responses to customers’ inquiries, reduce operational costs, increase sales conversions, and enhance customer satisfaction. For example, Sephora, a leading beauty retailer, uses a chatbot on Facebook Messenger to offer personalized product recommendations, beauty tips, and booking services to its customers. Similarly, Babylon Health, a digital healthcare provider, uses a chatbot on its app to provide medical consultations, prescriptions, and referrals to its users.

These include ensuring the security, privacy, and ethics of chatbot interactions, maintaining the accuracy and relevance of chatbot responses, and overcoming the technical and organizational barriers to chatbot adoption and integration. Therefore, businesses need to adopt a strategic and holistic approach to chatbot development and deployment, taking into account the needs and expectations of their customers, employees, and stakeholders. According to a report by Backlinko, 67% of consumers worldwide used a chatbot for customer support in 2020.

Conversing with them has changed the face of customer service due to its broad adoption. According to Gartner, 38% of companies have plans to introduce a chatbot within the next two years. That’s a forty percent rise in IT adoption.

What is a Chatbot?

Simply said, it is an AI computer that can interact with customers in a way that seems natural by human standards. The purpose of a chatbot is to provide a kind, helpful response to consumers and potential customers anytime they interact with the organization, regardless of the channel they choose to do so. In addition to submitting support requests, communicating with live staff, and sending emails, customers can do all of these things with them.

A primitive example would be a time where you are talking with a telephonic customer service number and had to choose an option to continue, as per your demands. Modern chatbots do the same thing by holding a conversation with customers. This conversation may be in the form of text, voice or a hybrid of both. Based on a recent survey, it was also found that almost 88% of people have at least had one conversation with a chat bot and know what chatbots are.

Chatbots have also become more diverse and specialized over time, thanks to the availability of various platforms and frameworks that enable chatbot development and deployment. Some of the platforms and frameworks that are used to create them include cloud computing services, application programming interfaces (APIs), software development kits (SDKs), chatbot builders, etc. Some of the examples of these platforms and frameworks are Amazon Lex, Google Dialogflow, Microsoft Bot Framework, IBM Watson Assistant, Facebook Messenger Platform, etc.

They have also become more integrated and ubiquitous over time, thanks to the proliferation of various channels and devices that enable chatbot interaction. Some of the channels and devices that are used to interact with chatbots include websites, mobile apps, social media platforms, messaging apps, voice assistants, smart speakers, smart watches, etc. Some of the examples of these channels and devices are WhatsApp, Telegram, Slack, Skype, Alexa, Siri, Google Assistant, etc.

Industry Adoption

Many industries are evolving its customers’ experience by introducing chatbot services in their operations.

In the modern era of customer service environment, messaging a chatbot is intended to give consumers a similar experience to messaging a sales assistant. However, some of these applications are more advanced than others.

We can see that there is a significant rise in the use of chatbots as they are known to lower the load on humans and give better outputs.

amazon ups its ai game

Amazon Ups Its AI Game

On September 25, 2023, Amazon announced that it would invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup. This is one of the largest investments ever made in an AI company by Amazon, and it signals Amazon’s serious intent to become a leader in the AI field.

What is Anthropic?

Anthropic is a research and development company that is working to develop safe and beneficial artificial general intelligence (AGI). Anthropic’s most popular product is Claude AI competitor for ChatGPT & Bard.

Reasons Amazon Might Have Chosen Anthropic

As of now, amazon has not officially specified the reasons for choosing the anthropic for investment in the AI. Mentioned are the several reasons

  • Through this collaboration, Anthropic will become one of AWS’s largest cloud customers, which might lead to an increase in the number of high-value AI clients using Amazon’s cloud services.
  • Anthropic’s computing requirements align well with those of AWS’s infrastructure.
  • AWS’s AI performance can be enhanced by using Amazon Bedrock to gain access to Anthropic’s base models.

It’s important to note that Amazon’s investment in Anthropic doesn’t restrict the company from forming partnerships with or acquiring other AI businesses in the future.     

Investors are pouring billions of dollars into generative AI startups

Other notable partnerships between tech giants and AI startups include:

  • Google invested in Hugging Face, a startup that provides an open-source platform for building natural language processing applications, as part of its $235 million Series D funding round in August 2023. The round valued Hugging Face at $4.5 billion.
  • Amazon acquired Zoox, a self-driving startup, for about $1.2 billion in June 20203. Zoox had been developing driverless cars with a view to rolling out an on-demand autonomous taxi service since 2014.
  • Nvidia invested in Hugging Face as well as Provino, a startup that develops interconnect protocols for AI applications, in 2023. Nvidia also announced a collaboration with Hugging Face to develop generative AI models using Nvidia’s AI computing platform. The amounts of Nvidia’s investments were not disclosed.
  • Microsoft acquired Nuance, a speech recognition and conversational AI leader, for $56 per share, or about $16 billion, in April 2021. Nuance’s technology was used to enhance Microsoft’s cloud and healthcare offerings.
  • Alphabet’s investment in Parti AI in 2023
  • Intel’s investment in Groq in 2023: $300 million
  • Nvidia’s investment in DeepMind in 2023: Nvidia invested $400 million in DeepMind in 2023

These partnerships highlight the growing interest of tech giants in AI, and their desire to secure access to cutting-edge AI technologies.

Merch Informer RFC

Comprehensive B-Plan & Valuation – Merch Informer

Ruskin Felix Consulting performed Valuation Services for Merch Informer, which included Due Diligence, Industry Analysis, Financial Projections, and Cost Assessment. The valuation techniques used were Earnings Based Valuation and DCF Method (NPV Analysis), which relied on the company’s revenue and profitability data from its financial statements.

Merch Informer pioneered the Merch by Amazon space by offering research tools. It has a competitive edge in terms of cost-effectiveness and customer satisfaction, which attracted us to apply our expertise in valuing their growing company. We also assisted them with analyzing their competitors and devising strategies to expand their business in the upcoming years.

Merch by Amazon revolutionized the apparel industry a few years ago by allowing merchants to sell products directly to the consumer without ever having to worry about supply chain, manufacturing, and logistics. With royalty revenue from licensed merchandise totaling $14.5 billion in 2018 and growing at CAGR c.2.6%, Merch Informer is poised to capitalize on this market trend.

Our industry analysis, company assessment, and financial projections revealed that Merch Informer has several competitive edges, such as the ability to search for designs on social media and the provision of an in-house design platform with multiple third-party software connections, such as Google AdWords. These aspects create a highly customer-centric business model that is likely to experience substantial growth in the near future.

Looking forward, the company is committed to staying at the forefront of technological and design trends. Merch Informer continually strives to update its platform to meet the changing needs of their users. Merch Informer also plans to expand their business globally to cater to a broader set of customers, entrepreneurs, designers and businesses that are looking to tap into the ever-growing market of customised merchandise. RFC looks forward to shape the future of Merch by Amazon space and thrive its business in the global market.

Training RFC Salesforce

Training & Development Strategy – Regence Inc.

Ruskin Felix Consulting (RFC) collaborated with Regence Inc. to address technology risks and create a comprehensive Training & Development Strategy for Salesforce, considering the challenges posed by the COVID-19 pandemic. As the industry and competitors faced disruptions due to the pandemic, RFC worked closely with Regence Inc. to implement a transformative workforce strategy, giving them a significant competitive advantage and enabling them to gain a larger market share.

The overall strategic plan devised by RFC spanned one year and focused on creating Strata-based learning and development levels, promoting a mindset shift, and fostering an inclusive integrated structure aligned with organizational goals. The plan comprised three key components:

Training & Upskilling Program: RFC designed a comprehensive training and upskilling program to equip the salesforce with the necessary skills and knowledge to adapt to the changing market landscape. This program ensured that the workforce remained competent and competitive in the digital era.

Leadership Development Program: To strengthen leadership capabilities, RFC formulated a leadership development program that honed the skills of existing leaders and identified emerging leaders within the organization. This program aimed to cultivate a pool of competent leaders capable of steering the company towards success.

Actualization Program: The actualization program provided employees with the resources and support they needed to actualize their potential, fostering a positive work environment and enhancing employee engagement.

Additionally, RFC assisted in developing core sales development policies and a transformational development policy. These policies were strategically designed to optimize the use of data and resources, increase sales conversion rates, and boost overall productivity.

In line with the new digital, work-from-anywhere environment, RFC helped Regence Inc. innovate and invest in new products to cater to changing customer needs and market demands. This strategic investment bolstered the company’s competitive edge and positioned them to capitalize on emerging opportunities.

By partnering with RFC, Regence Inc. successfully navigated technology risks and embraced a forward-thinking Training & Development Strategy that empowered its workforce, driving business growth, and establishing a dominant presence in the market.

Fashion RFC Clothing

Strategy Report – ASOS

Ruskin Felix Consulting (RFC) partnered with ASOS to devise a robust growth strategy for their fashion business, incorporating alternate channels of revenue and innovative business models gaining traction in the market. The comprehensive report prepared by RFC encompassed a meticulous assessment process, starting with market analysis, opportunity identification, and viability assessment to select the most promising options for ASOS.

Through a detailed market assessment and opportunity analysis for ASOS, RFC identified the clothes rental market as a high-potential segment, boasting an impressive ROI of 31% and strong validation in the industry. As a result, the growth strategy primarily focused on the successful implementation of the Rental and Reselling Model, with plans to integrate the Subscription Model in subsequent phases.

To ensure a successful market entry and manage the inherent risks and marketing costs, RFC designed a phased implementation plan for ASOS. The CAPEX allocation was earmarked for branding, marketing, and campaigning, with the initial focus directed towards Rental and Reselling Model. The subsequent phases involved Prototyping & Testing, Market Presence & Penetration, Market Growth, and Development & Diversification.

An integral part of the growth strategy entailed leveraging influencer marketing to facilitate the launch of the models. RFC recommended initiating influencer-based marketing campaigns, encouraging influencers to resell their used clothes on the apps. The large following and subscribers of these influencers would attract customers to the platform, driving the growth of the rental and reselling segments.

The project timeline, spanning over five years, delineated the phased approach to ASOS’s market entry and expansion. Year 1 focused on testing and launching Rentals & Reselling, followed by the launch of the Subscription Model and expansion of other business units in Year 2. Year 3 involved further expansion of existing businesses and testing the Recycling Model, while Year 4 concentrated on market share expansion and growth. By Year 5, ASOS aimed to establish itself as a prominent player in the Rental, Reused, and Recyclable market, with an internal subscription model enhancing customer retention.

With RFC’s growth strategy consulting services, ASOS was equipped with a well-defined roadmap, market-tested models, and impactful marketing initiatives, positioning them for success in the evolving fashion industry. RFC’s analytical prowess and strategic recommendations paved the way for ASOS to become a frontrunner in the fashion domain, catering to customer preferences for sustainable, reusable, and innovative fashion experiences.

CASS Pharma Medical Industry RFC

Comprehensive B-Plan – CASS Pharma

Ruskin Felix Consulting collaborated with CASS Pharma, a company that is transforming the diabetes landscape with its novel ultra-rapid-acting injectable insulin formulations. We have provided CASS Pharma with comprehensive investor documentation, such as IM, whitepapers, decks, strategy, and financial model for their products. These documents highlight the mission, vision, value proposition, market opportunity, competitive advantage, customer journey, partners, and tokenomics of CASS Pharma and its products. We have also conducted market research, competitive analysis, regulatory assessment, and valuation estimation for CASS Pharma and its products. These analyses provide valuable information and insights on the current and future trends, challenges, opportunities, risks, and strategies in the diabetes field.

Diabetes is a chronic metabolic disorder that affects millions of people worldwide and causes serious complications such as cardiovascular disease, kidney failure, blindness, and amputation. Diabetes is characterized by high blood glucose levels due to insufficient insulin production or action. Insulin is a hormone that regulates blood glucose levels and is essential for the survival of people with type 1 diabetes and some people with type 2 diabetes. However, the current insulin formulations have limitations such as slow absorption, instability at room temperature, and risk of hypoglycemia. These factors reduce the efficacy, safety, and accessibility of insulin therapy.

CASS Pharma has developed and commercialized novel ultra-rapid-acting injectable insulin formulations that can overcome these limitations and improve the management of diabetes mellitus. The company has two lead product candidates: CASS Ultra-Rapid-Acting Lispro and CASS Ultra-Stable and Ultra-Fast-Acting RHI. Both products use Generally Regarded as Safe (GRAS) ingredients and are compatible with existing insulin delivery devices. They have been tested in diabetic mini pigs and have shown faster absorption and better glucose control than the current market leaders. CASS Ultra-Rapid-Acting Lispro is formulated with GRAS ingredients and may be eligible for Breakthrough Therapy Designation in the US and fast track designation ex-US. CASS Ultra-Stable and Ultra-Fast-Acting RHI uses generic recombinant human insulin and GRAS ingredients that stabilize the insulin and speed its absorption into the blood. CASS Ultra-Stable and Ultra-Fast-Acting RHI does not require refrigeration and is eligible for Breakthrough Therapy Designation in the US and fast track designation ex-US.

We have used our expertise and experience to assess and support CASS Pharma in achieving its milestones and goals. We have also provided guidance and advice to CASS Pharma on how to approach potential strategic partners and investors for their US and EU operations. We have identified and contacted relevant stakeholders in the industry and facilitated negotiations and discussions with them. We have been working closely with CASS Pharma to bring their innovative insulin products to the market and improve the lives of millions of people with diabetes.

We believe that CASS Pharma has a promising business opportunity and a strong competitive edge in the diabetes market. We recommend that you consider investing in or partnering with CASS Pharma to benefit from their products and vision.

target market, marketing efforts, market size, competitive analysis, RFC, marketing strategy

Market Research for Growth

target market, marketing efforts, market size, competitive analysis, RFC, marketing strategy


Conducting research for better target market analysis is an essential component of any business’s growth strategy. It helps businesses understand the needs and behaviors of their customers, identify new opportunities, and make informed decisions about where to allocate resources. By understanding marketing objectives has allowed this technology to revolutionize how these businesses operate.

The implementation of new marketing strategies has revolutionized the way businesses operate, leading to more effective business analysis, competitive advantage and better understanding of customer behavior.

By understanding your customer base, you can figure out your target market and tailoring your products and services to meet their needs, you can increase your business loan chances of success.

marketing analysis, target customer, business plan, RFC, economic environment


To achieve business growth, it is important to set clear business objectives that align with the company’s overall mission. These objectives should take into account the competition from other businesses in specific market and be supported by a well-developed marketing plan and business plan. Only then can a company successfully navigate the market and achieve growth.

below are some ideas as to how your market value can be increased, they are:

Develop a business idea for target customer

To achieve success in today’s market, it is crucial for businesses to have clear and concise business objectives. These objectives should be informed by market research and incorporated into a well-developed marketing plan, which will help the business stand out from competing businesses. A solid business plan is also essential for long-term success.

Launch at multiple target markets

Marketing efforts can be greatly enhanced through a comprehensive market analysis and a thorough understanding of market data. When conducting a thorough market analysis, it is important to consider the following factors: location, demographics, and competition.

By understanding these factors, you can make informed decisions about your marketing message or business’s marketing strategy and operations.

market segment, market analysis, market analysis, target market,specific market

Competitive analysis before entering a particular market

A thorough analysis of a particular industry and your competitors can inform your marketing strategies and help you reach your goals. Focus groups can be an effective tool to gain valuable insights into your company culture and target audience.

Conducting a market analysis for ideal customer base

A market analysis section is a valuable part of your business plan, as it will define your target’ market size, your projected growth, and your unique value proposition. Conducting a comprehensive market research and a thorough analysis of your target market is essential for the success of your business.

Smooth business operations and understanding current customers

Ensuring that they retain their customers by providing them with the best possible experience, they continuously analyze their customer data to understand their preferences and behaviors. This allows them to make data-driven decisions that maximize their return on investment.

These tools help organizations understand the impact of their investment decisions on the cash flow of different areas of their business, allowing them to make data-driven decisions that maximize their return on investment.

reduce risks, specific industry, product or service, shared characteristics


Market research is an essential step for any business to grow and succeed. With the constantly evolving preferences of consumers, it’s crucial for businesses to have their fingers on the pulse of the market they serve.

However, conducting proper market research can be an uphill battle for startups and businesses with limited resources. In this section, we’ll explore how to conduct market research effectively without breaking the bank.

Understanding target customers’ buying habits

First things first, determine your target audience- who are you trying to sell to? Delve into demographics such as age, gender, location, education levels, etc., and personalize your offering accordingly.

Gather additional data

Use savvy tools like social media platforms that already have a wealth of information about their users – like Facebook Audience Insights- which will help identify your target group based on their multiple interests and behaviors.

Have a specific target audience

Once you’ve gained feedback from your core target demographic-groups through surveys or focus group studies, use tools like Google Keyword planner or SEMRush to carry out keyword analysis related to your product/service.

These tools offer insight into what people are searching online regarding similar products/services in your industry.

specific market, target market, market analysis, market analysis, RFC

Deeper insights can also be gained by checking out competitors’ web pages and social media profiles- see what content they’re posting as well as comments from existing customers/clients.

Competitive landscape and competitive edge

Speaking of competition – analyze them closely! Run competitive analyses including investigative studies where you purchase and try their offerings firsthand (be sure to avoid copyright infringement).

How long do they take delivering orders and how much customers say? Is there anything unique about their packaging? What does the customer/client base say about them? This helps identify not only potential opportunities in gaps in the competition but also pitfalls that may hold back further growth.

A worthy business idea based on marketing analysis

While analyzing data sets & reports isn’t every business owner’s favorite pastime; it’s important nonetheless when carrying out effective market research experiments! Statistical software such as SPSS (Statistical Package for Social Sciences) helps draw insights by visualizing datasets through graphs/charts & also runs comparisons so that we can build strategies based on our findings.

Execute your business plan

Finally, test your methodology! Nothing in business world beats getting feedback directly from the source i.e. customers and potential clients. Distribute free samples or put out limited offers to gain feedback on experience, packaging, product taste or texture- whatever can instructively help identify critical insights that improve customer retention.

In conclusion, conducting market research for business growth requires time and attention to detail but need not be expensive. By embracing modern tools as discussed earlier such as social media platforms, keyword analysis tools & statistical software one can make serious headway into growing their business through fact-based decision making in marketing choices instead of guesswork.

distribution channels, RFC, important component, common characteristics, product or service


I would like to draw your attention to the following. If you’re running a business, pay attention! Market research is the key to unlocking insights into your target audience and growing your biz.

But let’s be real – market research can be a real hassle. That’s why I’m here to share with you all the juicy details on how to conduct killer market research that’ll skyrocket your sales.

First things first: what are your business goals? It’s important to figure out what information you need to gather in order to achieve those goals. Are you looking to expand into new markets? Then it’s time to do some research on demographics, consumer spending behavior and purchasing habits of those markets.

But hold up- who exactly is your target audience? You need them defined before focusing entirely on gathering relevant information not only for better focus but with accuracy as well. Age, gender, income, location and interests; take all these important factors into account while defining the characteristics of your target audience.

There are several methods available for conducting market research including surveys, focus groups, interviews and observation but which one suits your needs best? It depends on both business goals and target audience alongside the type of information required.

market analysis, market analysis, RFC, target market, generally speaking

To understand customer behaviour more surveys or based groups will work while for product feedback its interviews with potential customers that works best.

Next step is developing meaningful questions that cover attitudes towards particular products or services offered by any brand/business. Often those participants who gave more specific feedback compared responses overwhelming all other aspects down making unclear meanings stand out loud and clear away from general ones.

Now it’s time for data collection through whichever method/technique chosen earlier ensuring neither being biased nor participant selection affected incorrectly, therefore, catering towards the representative segment of potential buyers facilitating achievement of reliable results correctly representing comprehensive analyses too.

It’s time for analyzing collected data finding patterns allowing identification of prominent trends necessary at this point drawing justifiable conclusions using analytic tools assessing outcomes now due to bringing insight and enabling informed decisions about future directions.

Lastly, use gathered insights to make informed decisions regarding business strategy aligned with these new found opportunities as a result of in depth research facilitating potential growth beyond expectations.

There you have it folks- market research on point! Don’t hesitate to utilize these powerful steps in order to gather thorough knowledge about your target audience and increase sales.

Defining the objectives first, identifying audience second, then deciding upon method of data collection followed by framing questions in a way that helps bring clear representation from usual responses while remaining unbiased already prepares you for well-informed strategic planning feeding into innovative development and overall success.

Industry's size, RFC, larger companies, free template


Let’s now shift our focus to risk assessment and management. In today’s world, getting your business to grow requires a key ingredient- reducing risk. Nobody wants their own product or service to flop or fail in the market, right?

Absolutely not! The solution is easy and that’s by creating products that meet their target audience’s specific needs. How do you do this? By understanding their preferences and conducting thorough market research! And don’t worry, we’ll discuss a comprehensive guide on how to conduct perfect market research just for you.

Firstly, let’s talk about identifying your target market since we need to know who these people are before we can create products they’ll love. People can take help by conducting a market analysis to better formulate marketing strategies.

You must get inside their head by understanding their demographics, behavior, buying patterns, and preferences so you can create a tailored product that speaks directly to them!

market analysis, market analysis, RFC, specific group, product aimed

Now that you know who your target market is let’s gather more information from them using surveys and focus groups. Surveys allow us to collect large amounts of data efficiently while focus groups help us gain deeper insights into our target audience’s attitudes and motivations.

But wait… Before launching any new product, market segment or brand strategy ask yourselves some questions first like ‘who are our direct competitors?’, ‘what gaps in the market are there?’ or ‘is there any area where we can differentiate ourselves?’. Getting answers through analyzing what others in the industry provides an edge against competition & helps you make unique differentiators for your offering.

Analytics provide invaluable insights into understanding consumer behaviors online such as tracking website traffic, social media engagement rates & helping us understand what kind of content resonates with interested users associated with our brand.

We’re almost done! Don’t forget testing products through beta tests & focus groups provides valuable feedback regarding user experience.

competitors positioning, RFC, target market, market analysis,market segment


Finally… remember that market research isn’t just something you do once; it’s an ongoing process which needs continuous monitoring & adaptation based on changing trends!

Keep up-to-date with shifts in market saturation and consumer behavior, and always be flexible to change your product accordingly couldn’t agree more. This strategy ensures business growth by reducing risk through creating products that target your audience’s wants & needs.

At Ruskin Felix Consulting, we’ll help you devise a strategy which will help you get a strong start in the highly competitive market and make a business plan nobody else has thought of.

natural and human resources, environmental health, land and natural resources, natural ecosystems

Sustainable Agriculture

natural and human resources, environmental health, land and natural resources, natural ecosystems


According to the World Bank, agriculture is responsible for up to 30% of the world’s greenhouse gas emissions. The farming industry generates these emissions through various means such as transportation, the cultivation, harvesting, and processing of crops as well as livestock production. Additionally, the use of pesticides, herbicides, and fertilizers in agriculture leads to water pollution.

Undoubtedly, there is a pressing need to decrease agriculture’s ecological footprint while simultaneously increasing productivity to sustain a rising global population. The world’s population stands at 7.7 billion and is anticipated to increase to 9 billion by 2050. Unfortunately, expanding urban areas and climate change are causing a decline in available agricultural land. As per the World Bank’s estimation, food production will need to grow by 70% by 2050 to bridge this gap.

This is where the significance of sustainable agriculture becomes apparent. According to the U.S. Department of Agriculture sustainable agriculture refers to practices designed to safeguard the environment, enhance the Earth’s natural resource reservoirs, and preserve and advance soil fertility.

What is sustainable agriculture?

environmental health, animal production practices, environmental quality, food system, not only the input

Sustainable agriculture is a purposeful endeavor to conserve the environment, expand the Earth’s natural resource reserves, and simultaneously promote animal and human welfare. Its objective is to cater to the present food and textile demands of society while ensuring that future generations’ access to natural resources is not compromised.

Furthermore, sustainable agriculture contributes to preserving the environment by fostering soil quality, minimizing erosion, and conserving water. To promote sustainable practices, agriculturalists prioritize specific criteria, keeping pace with contemporary sustainability practices.

What are sustainable food systems?

natural resources involves maintaining, social and economic equity, food system, human health

Sustainable food systems (SFS) refer to a food production and distribution system that not only guarantees adequate access to food and nutrition for everyone but also upholds the economic, social, and environmental pillars necessary to produce food sustainably for generations to come. This means that:

  • It is economically sustainable, meaning it is profitable throughout

  • It has broad-based benefits for society, ensuring social sustainability

  • It should have a positive or neutral effect on the natural environment, ensuring environmental sustainability

The United Nations’ Sustainable Development Goals (SDGs) prioritize the establishment of a sustainable food system. Enacted in 2015, the SDGs demand substantial alterations in agriculture and food systems to eradicate hunger, accomplish food security, and enhance nutrition by 2030.

To achieve the SDGs, it is important to transform the global food system to become more productive, inclusive of impoverished and marginalized populations, environmentally sustainable, and resilient. Additionally, for sustainable food systems, it should be capable of providing wholesome and nutritious diets to everyone.


natural resource base, sustainable farming, food and tier productivity, reduce soil erosion, human health

Environmental Benefits

Reduced soil erosion and soil degradation

The rampant use of chemical fertilizers and pesticides, monoculture practices, and over-tilling can cause soil erosion and degradation. However, sustainable agriculture practices such as crop rotation, cover cropping, and minimal tillage can prevent soil erosion and degradation.

Such practices assist in conserving soil moisture, retaining soil structure, soil nutrients and preventing soil erosion. Furthermore sustainable agriculture employs organic fertilizers and natural pest control techniques which promote soil fertility and curb soil degradation.

Reduced greenhouse gas emissions

Conventional agriculture practices significantly contribute to climate change by emitting greenhouse gases such as carbon dioxide, nitrous oxide, and methane, mainly due to the use of chemical fertilizers and pesticides. Conversely, sustainable agriculture practices aim to reduce greenhouse gas emissions by reducing the use of chemical fertilizers and pesticides, minimizing tillage, and embracing organic farming methods.

Additionally, sustainable agriculture promotes the adoption of renewable energy sources such as solar and wind energy which can further minimize greenhouse gas emissions.

california sustainable agriculture research, human health, uc sustainable agriculture research, education program

Preservation of biodiversity

Biodiversity is crucial for the existence of all living beings, including humans. Regrettably, conventional agriculture practices have resulted in habitat destruction, loss of biodiversity, and the extinction of numerous species. Sustainable agriculture practices prioritize the preservation of biodiversity by encouraging the use of agroforestry, crop rotation, and intercropping.

These methods foster diverse ecosystems that support the growth of beneficial organisms such as pollinators and natural predators. Furthermore, sustainable agriculture promotes seed banks, which safeguard and conserve native plant species.

Reduced water usage

Sustainable agriculture practices are instrumental in reducing water usage by advocating for the implementation of efficient irrigation systems like drip irrigation and rainwater harvesting. These practices help conserve water, reduce wastage, and improve soil moisture. Moreover, sustainable agriculture promotes the cultivation of drought-resistant crops that require less water for growth further reducing water usage.

social and economic equity, developing countries, agricultural land, food and fiber productivity, such a way

Social Benefits

Improved farming practices and livelihood

Sustainable agriculture practices prioritize natural farming methods that enhance soil fertility and prevent soil erosion resulting in increased crop yields, improved crop quality, and decreased production costs. Farmers who implement sustainable agriculture are better positioned to adapt to climate change, thanks to their resilient and adaptable farming systems.

Moreover, sustainable agriculture encourages crop diversification, providing farmers with a year-round income source. These advantages enhance farming practices and livelihoods, leading to better living conditions for farmers and their families.

Increased food security

Food security is a major challenge in numerous developing countries where a significant percentage of the population faces hunger and malnutrition. Sustainable agriculture practices address this challenge by encouraging the cultivation of diverse crops that provide a variety of food sources throughout the year.

Moreover, sustainable agriculture practices enhance soil fertility leading to increased crop yields and better crop quality. This results in greater food production, lower food prices, and improved food accessibility for vulnerable rural communities.

food systems, soil microbial life, reduced volume irrigation systems, food and agriculture organization

Improved access to education and healthcare

Sustainable agriculture practices not only have positive impacts on the environment but also on the social and economic well-being of human communities. Implementing sustainable farming practices leads to improved livelihoods and increased income for farmers which helps to enhance access to education and healthcare.

Farmers who practice sustainable agriculture can provide their children with better educational opportunities, resulting in higher literacy rates and improved job prospects for future generations. Additionally, increased income enables better access to healthcare, leading to improved health and well-being for the entire community.

Preservation of cultural heritage

By promoting traditional farming methods and preserving indigenous plant species, sustainable agriculture practices play a vital role in preserving cultural heritage. The loss of biodiversity and the destruction of habitats threaten many indigenous plant species.

Sustainable agriculture practices help to preserve biodiversity, protecting these plant species and their cultural significance. Additionally, sustainable agriculture practices help to preserve traditional farming practices that have been passed down through generations fostering a sense of community and promoting cultural heritage.

sustainable agriculture community, sustainable agriculture research, agricultural production, on farm resources

Economic Benefits

Increased crop yields over time

Employing sustainable agriculture practices can boost crop yields in the long run by fostering soil health, promoting biodiversity, and mitigating the adverse effects of pests and diseases. For example, crop rotation and intercropping methods can minimize soil erosion, enrich soil fertility and composition, and increase yields by encouraging a wider variety of crops.

Additionally, sustainable practices such as implementing organic fertilizers and integrated pest management (IPM) can reduce the reliance on artificial inputs while maintaining high crop yields. Adopting these practices enables farmers to achieve elevated yields consistently without degrading the quality of their land.

Reduced input costs

Sustainable agriculture practices not only benefit the environment but also cut down input expenses for farmers by promoting the use of natural resources over costly synthetic inputs. Employing natural fertilizers like manure and compost can substantially decrease the expense of purchasing chemical fertilizers.

Moreover, the utilization of crop residues as mulch can control weeds, minimize the need for herbicides, and save farmers money. Additionally, sustainable agriculture practices such as conservation tillage can reduce fuel and labor expenses related to traditional tillage methods.

sustainable agricultural systems, food systems, agricultural production, sustainable agriculture research

Improved soil health and fertility

By implementing sustainable practices such as crop rotation, cover cropping, and utilizing organic fertilizers, the quantity of organic matter in the soil can increase resulting in enhanced soil structure and fertility while minimizing soil erosion. Subsequently, soil water retention can improve, nutrient runoff can decrease, and soil’s ability to support crop growth can increase. Additionally, healthier soils promote biodiversity, which results in an overall improvement in environmental health and the ecosystem’s health.

Increased resilience to climate change and other environmental challenges

Adopting sustainable agriculture practices can enhance farmers’ ability to withstand climate change and other environmental obstacles. Techniques such as crop rotation and intercropping aid in lessening the impact of droughts and floods by enhancing soil moisture retention and limiting soil erosion.

Moreover, sustainable methods like conservation tillage lower greenhouse gas emissions and alleviate the adverse impacts of climate change. To add, agroforestry, a sustainable agricultural practice, helps safeguard crops from severe weather conditions and enrich biodiversity.

crop production, soil health, environmental sustainability, farming systems, diversified agricultural production

Blockchain Technology

Although blockchain technology is frequently associated with cryptocurrency transactions, it also holds promise in agriculture. Its reliable and accurate transaction tracking abilities enable the tracing of agricultural products from the farm to the end consumer. Agricultural supply chains are currently utilizing this technology to identify the origin of foodborne illnesses, such as salmonella.

By capitalizing on the advantages of blockchain technology, the agricultural sector can boost safety and responsibility across the entire supply chain.


Farmers are continually exploring new ways to leverage drone technology to improve crop management effectiveness. Initially, drones were employed for crop chemical spraying. However, their applications now encompass aerial photography for crop evaluation and sensor data collection, which can be evaluated to determine crop health and weed populations.

Drones are also being used to distribute tree seeds to support reforestation efforts. With ongoing advancements in technology, both the environment and agricultural sector is likely to discover further inventive methods of using drones to facilitate sustainable farming practices.

more diversified agricultural production, enhance environmental quality, sustainable agriculture continuum


For a long time, farmers have relied on biotechnology to upgrade crop quality. Through crossbreeding, sturdier plants with superior yields and larger and more robust livestock have been developed. With more sophisticated laboratory methods crossbreeding time has been significantly reduced, and specific traits can be added or removed to suit different conditions.

Nonetheless, there is some controversy around these methods, with opposition expressing concerns that modified crops could cause unforeseen and harmful consequences. However, supporters argue that biotechnology can improve crop productivity, resistance to pests and disease, and adaptability to local environmental conditions i.e., droughts or excessive moisture.

Artificial Intelligence

The implementation of AI technology enables farmers to make informed decisions about crop planting, livestock feeding, and sales by analyzing data. This assists farmers in applying fertilizers with greater accuracy and timeliness leading to more efficient resource allocation and reduced chemical and fuel usage.

By using data-driven insights, farmers can optimize their operations and achieve superior outcomes.


drought resistant farming systems, agricultural productivity, consumption patterns, working and living conditions

Monsanto specializes in manufacturing a variety of herbicides, pesticides, bioengineered seeds, and other agricultural technologies. Leveraging their expertise in biotechnology, Monsanto has been instrumental in the creation of genetically modified crops capable of withstanding drought, pests, and diseases, all while yielding greater outputs.

Syngenta has also taken the lead in spearheading research and development efforts, introducing groundbreaking products. Syngenta is dedicated to generating sustainable agricultural solutions that mitigate food insecurity, foster environmental preservation, and elevate the living standards of farmers.

natural biological cycles, farming system, economic profitability, consumer health, systems perspective

Bayer Crop Science is devoted to producing and providing dependable and sustainable solutions that prioritize the safety of people, animals, and the environment. The company also endeavors to make a constructive impact on society by advocating for sustainable farming practices, conserving biodiversity, and facilitating access to knowledge and technology.

DowAgroSciences delivers inventive products and solutions that address pest control, crop protection, seed technology, nutrition, and other agricultural challenges. Their offerings are tailored to help farmers enhance their yields and minimize their ecological footprint. DowAgroSciences also extends its expertise in animal health and nutrition concentrating on livestock nutrition and biologics to boost animal health and productivity.


agricultural systems, farming system, global food security, favored maximizing production, modern agriculture

Businesses worldwide are acknowledging the significance of sustainable farming and are implementing measures to tackle environmental concerns and endorse eco-friendly farming and animal production practices. Through the integration of pioneering technologies and partnership with farmers, companies can aid in lessening the ecological footprint of agriculture while securing a reliable source of food for future generations.

Ruskin Felix Consulting helps in developing sustainable solutions and strategies for businesses. We help clients transform, grow, and operate while fostering trust through assurance with our services and solutions, which are made possible by data and technology. Please feel free to contact us at

business process management, business process, management processes, business process automation, particular business goal

Improving Business Processes

business process management, business process, management processes, business process automation, particular business goal


Business process refer to correlated tasks and activities that are carried out by employees or company systems to achieve a particular business function or objective. They may be involving technology, people, or both, and can be either informal or formal.

Business process usually have a specific workflow or series of steps that reach the end goal. These business functions are essential in ensuring that the company’s operations are running smoothly and efficiently or not.  Examples of some business process can be inventory management, sales forecasting, marketing campaigns, financial reporting, etc.

Importance of assessing and improving business processes

Before learning how to assess and improve business process, let us know why it is important in a corporate setup.

Efficiency and productivity

Companies can streamline their operations, eliminate roadblocks, and help reduce the waste of resources by analyzing and upgrading their business activities. This helps the companies achieve greater efficiency and productivity, optimization of resources, reduction in costs, and ultimately increase profitability. 

Customer satisfaction

Another advantage of assessment and improvement of business operations can be companies provide better and improved customer service. This is crucial in today’s highly competitive and cut-throat environment. By rationalizing processes, firms can reduce their response times, improve accuracy, enhance user experience, and enjoy higher levels of customer satisfaction and loyalty.

business process management, business process, business process monitoring, human resources

Compliance and risk management

Streamlining your company’s processes can help you identify and mitigate compliance risks, avoid unnecessary fines or penalties, and maintain the confidence and trust of customers and other stakeholders.

Innovation and agility

Doing this can also help companies create a more agile and innovative culture that is better equipped with new technologies and is ready to embrace new business models and opportunities. Innovation in the company helps remove rigidity and inflexibility to market conditions.

Employee engagement and retention

If companies are aware of where they are lacking, they can provide employees with the tools, resources, and training they will need to perform their jobs efficiently. By this, organizations can create a more engaged and motivated workforce leading to higher levels of employee satisfaction and retention.

Steps for assessing business processes

business process, existing processes, human resources, operational processes, good business process

Identify Key Business Process

Figuring out which business processes are critical to your organization is the first step in the assessment of your business. Companies should identify and define the scope of each of these critical processes. To identify key business process, it is important to understand how the organization works currently and then map out the steps involved in a particular process through a business process analysis (BPA). This will involve identifying the inputs and outputs in each step and evaluating their effectiveness.

Once you are done with the identification and defining of the scope, start to prioritize the activities based on their importance to your organization. Focus on the ones that are core to your business and have a direct impact on the customers. Also, identify key performance metrics for each process to evaluate its effectiveness.

For example, if you are looking at the order fulfillment process, you might measure the time it takes to process orders, the number of orders that are shipped on time, or the percentage of orders with errors.

Document Current Processes

Once you have recognized your key business process, their scope, and their key performance metrics, the next step is to document the current processes. This can be done by gathering information on the processes like process inputs, outputs, tasks, and responsibilities from the stakeholders who are involved in the process. Use the information to create a process map which is a visual representation of a process outlining the steps and activities in the process.

Once you have created the process map, validate it with stakeholders to ensure that it accurately reflects the current process. Make any necessary changes based on the feedback received. Then, collect data on the process performance such as cycle times, lead times, error rates, and other relevant metrics, and use it to evaluate the performance of the current business process mapping.

business process, existing processes, primary processes, support processes, analytics

Analyse and Identify Improvement Opportunities

Look for inefficiencies, bottlenecks, delays, roadblocks, or other issues that are impacting the process’s performance and identify areas where the process is inefficient and areas where there is a scope for improvement.

Once you have recognized these areas, you can then analyze the root cause of the inefficiencies to determine the best course of action. Based on this whole analysis, improvement opportunities like business process reengineering, redesign, automation, or other changes to streamline the process, can be identified.

Evaluate each opportunity and determine the potential impact on your firm and its operations. You can then move forward and develop an action plan that outlines the steps required to implement the identified improvements. Assign responsibilities and timelines to ensure that it is executed effectively.

Steps for Improving Business Process

business function, continuous improvement, labor division, new process, systematic approach

Redesigning Process

Once you have assessed your business process, and identified inefficiencies and improvement opportunities for the current operations of the firm, the next step is the redesigning process. This involves analyzing the data that you have collected and identifying the most effective changes that can be made to the process. Brainstorm ideas and come up with potential solutions to optimize current processes and develop new process maps.

Once you have developed the new process maps, the next step is to implement and test the new processes. This will require providing training to your staff on the new processes and conducting tests to ensure that they work seamlessly. By this, you can improve efficiency, reduce costs, and also engage your workforce in supporting processes.

Automating Processes

Companies can improve their performance a lot by automating business processes through the use of technology. Start by determining which processes can be automated. It can include tasks like data entry, report generation, or customer service queries. Once you have identified the processes that can be automated, evaluate different automation solutions, like different software, robotic process automation (RPA), or different artificial intelligence (AI) tools.

Using these solutions can help the employees of the company focus on more strategic work rather than repetitive and time-consuming tasks which can then be automated. This can increase the firm’s productivity, and efficiency improves cost-effectiveness and overall performance of a successful business.

Improve Continuously

After automating your processes, it is essential to monitor process performance to ensure that your business continues to operate effectively over time. Monitor the key performance metrics that you decided on in the first step of the assessment. These KPIs provide targets and milestones through which you can gauge processes and insights that can help make better organizational decisions and automate business processes.

To do this, it’s important to collect feedback from both employees and customers which can help you identify areas where problems exist with operational processes and where the process is not meeting customer needs. You can make ongoing improvements to ensure that your processes continue to align with the needs of your customers and also your business goal. By doing so, you can foster a creative and collaborative culture internally alongside enhancing customer satisfaction over the long term.

Tools for Assessing and Improving Business Processes

individual workers, large organizations, computer based, process, procedures, business process

Below we have listed three options out of the tons of tools and software that can be used for business process assessment and business process improvement too.

Process Mapping and Modelling Software

This is a tool that allows you to visually represent your business processes in a graphical format. It helps you to identify the steps in the process, the inputs and outputs, and the flow of everything within the process. Process mapping and modeling software can help you to identify capabilities and obstacles in your processes and to develop solutions to improve them. Popular examples of process mapping and modeling software are LucidChart, GitMind, Edraw, etc.

Lean Six Sigma Methodologies

This is a set of methodologies that focuses on improving the firm’s quality of work and efficiency of business processes. It combines two powerful tools – Lean and Six Sigma – to point out and eliminate waste in processes and then reduce defects and errors.

It involves a structured approach to problem-solving and process improvement with the use of data and statistical analysis to identify the root cause of problems. These two tools can help you streamline your business processes and improve brand performance while reducing costs.

Business Process Management (BPM) Software

BPM software is a tool that helps you to manage and automate your business processes. It allows you to create, model, and analyze your processes, and pick out areas where improvements can be made or are necessary. BPM software can help you to optimize your processes and make them efficient and cost-effective. It also allows you to monitor and track your processes in real time, giving you greater visibility into your operations.


HEFLO is a cloud-based software designed for Business Process Management (BPM) that supports users in modeling, managing and automating all business processes. This software comes with several features such as business rules management, process analysis, communication, lifecycle management and process modeling and design support.


The most user-friendly BPM product available is Kissflow. An automated business process can be created in minutes by anyone familiar with how it should function.

enterprise, benefits, organizations, procedures, resources, value, business process


Appian has been a prominent name in the world of high-end low-code BPM processing for a considerable time providing users with a wide range of tools to create and automate various programs and processes.


SAP Signavio Process Intelligence is an essential tool for enterprises seeking to improve their process analysis and operational efficiency. The software accomplishes this by identifying bottlenecks and recommending ways to enhance processes. Companies can also gain value from monitoring and analyzing historical or real-time processes using SAP Signavio Process Intelligence.


ProcessMaker is an excellent option for individuals who are more inclined towards data analysis than other BPM solutions. It comes with customizable dashlets that users can design to display specific reporting metrics related to their operations. Moreover, it has an Employee Efficiency report that allows businesses to identify which employees are efficient in completing tasks and which are causing delays.


benefits, enterprise, organizations, systems, tasks, activities required, business

To summarise, assessing and improving business processes is critical for any organization seeking to gain a competitive advantage and meet customer demands and expectations. Streamlining your management processes and operations can help you not only make more money but also improve your company’s work culture and quality of work. It can assist you in achieving organizational goals and allowing the company to grow at all levels.

We at Ruskin Felix Consulting help clients generate long-term value for all stakeholders. We help clients transform, grow and operate while fostering trust through assurance with our services and solutions. Please feel free to contact us at

project management, collaborative environment, business relationships, business collaboration

Benefits of Collaborative Business Relationships

project management, collaborative environment, business relationships, business collaboration


In the present-day rapidly evolving business landscape, collaboration plays a crucial role in attaining success. Whether it’s with coworkers, associates, or customers, having the capacity to collaborate proficiently can be the deciding factor in achieving your objectives. To foster a collaborative business atmosphere, it is imperative to comprehend each other’s objectives, establish communication and trust, clarify expectations and duties, pursue mutually beneficial resolutions, monitor progress and adapt, celebrate accomplishments together, and evaluate and enhance the relationship.

This article discusses each of these elements in greater detail and provides recommendations for creating a collaborative business ecosystem that stimulates increased productivity, innovation, and success.


collaborative environment, business relationships, business collaboration, effective collaboration

Understand each other’s goals 

To establish a collaborative business setting, the initial step is to comprehend each other’s objectives. This requires investing time in actively listening to and comprehending each other’s motivations and ambitions. By understanding what motivates your clients, coworkers or associates, you can work collaboratively to attain a shared objective more efficiently. It is important to acknowledge that not everyone may have identical goals; nonetheless, finding common ground is pivotal to creating a successful collaboration.

Build trust and communication 

Establishing trust and fostering communication are critical components of any fruitful partnership. It entails being transparent and truthful with one another, freely exchanging information, and being sensitive to each other’s requirements. Trusting your colleagues or associates increases the likelihood of a harmonious working relationship and achieving shared objectives. Effective communication plays a vital role in cultivating trust effective business collaboration, necessitating active listening, inquiring, and giving feedback.

Clarify expectations and responsibilities 

Another crucial phase in establishing a more collaborative work environment atmosphere is clarifying expectations and duties. This entails establishing clear goals and expectations for the collaboration and describing the responsibilities and roles of each individual involved. When everyone comprehends what is anticipated of them, working together becomes more manageable and misunderstandings can be avoided. It’s also important to remain adaptable and willing to modify expectations and responsibilities when necessary.

business relationship, business collaboration, effective business collaboration, clients, communication

Seek win-win solutions 

Successful collaboration involves identifying solutions that are beneficial for all parties involved. By striving for mutually beneficial outcomes, you increase the likelihood of achieving success and forging robust relationships. This means being willing to make compromises, discovering shared interests, and collaborating to identify solutions that fulfill everyone’s requirements. It’s critical to bear in mind that effective collaboration is not about one person or group winning at the expense of another, but rather about identifying solutions that work for everyone.

Track progress and make adjustments 

Monitoring your team’s progress and identifying any potential issues or obstacles are essential in working effectively with others. You can use tools like feedback surveys, project management software, or regular meetings to keep track of your goals and tasks. If something is not working, be flexible and willing to change your approach or strategy.

collaboration tools, business collaboration, collaborative work environment, collaborative effort

Celebrate success together 

When you achieve a milestone or complete a project, don’t forget to acknowledge and appreciate the contributions of your team members. You can celebrate your success by sharing positive feedback, giving rewards or recognition, or having a fun activity together. This will boost your team’s morale and motivation and strengthen your business relationship too.

Evaluate and refine the relationship 

After collaborating with others, it’s crucial to take time to reflect on the experience and identify areas for improvement. This can involve asking and providing constructive feedback, discussing lessons learned and suggesting ways to enhance future collaboration. By doing so, you can develop as a professional and establish trust and respect with your colleagues and teams.


business collaboration, collaborative work environment, collaborative working, instant messaging

Increased revenue

Collaborating with others allows you to pool your strengths and expand your capabilities, which in turn benefits in increased customer value and strong business relationships that can generate more income.

Improved customer service

Customers’ satisfaction and loyalty will rise because of the improved solutions and assistance they receive from collaboration tools. Customer feedback and insights can help you refine and enhance your offerings.

Increased market share

Collaboration can help you expand your reach and access new markets or segments. You can partner with other businesses or organizations that have complementary offerings or expertise and create synergies that benefit both parties.

relationship building efforts, instant messaging, relevant stakeholders, knowledge sharing

Increased innovation

Collaboration can foster a culture of creativity and experimentation. You can share ideas, perspectives, and experiences with others and generate new and novel ways of doing things. You can also learn from each other and adopt best practices or technologies.

Cost savings

Collaboration can reduce your expenses and increase your efficiency. You can share the costs and risks of developing new products or services, or use existing resources or infrastructure more effectively. You can also avoid duplication or waste of time and effort.

internal collaboration, collaborative culture, satisfied customers, sales teams, customer data

Improved efficiency

Collaboration can streamline your processes and workflows, you can coordinate your actions and communicate clearly with others to avoid confusion or misunderstandings. You can also delegate tasks and responsibilities according to your strengths, knowledge and capabilities.

Improved problem-solving

Collaboration can enhance your ability to solve complex or challenging problems. You can tap into the collective intelligence and experience of your team and find better solutions or solve problems faster. You can also support each other and overcome obstacles or difficulties together.


business collaboration, internal collaboration, company culture, team members, skills, effectiveness

Strategic alliances

Strategic alliances refer to collaborations between two or more enterprises that pool their resources and expertise towards a common goal or objective. These partnerships can take various forms including formal and informal arrangements and may encompass business collaboration, co-creation, co-marketing, co-branding or co-selling initiatives.

Portfolio of collaborators

Business networks are composed of multiple collaborators who work with a company on various projects or initiatives. These collaborators can be either internal or external and may include customers, suppliers, competitors, business partners, or other stakeholders. These networks enable businesses to tap into a wide range of skills and expertise, facilitating adaptation to changing circumstances and opportunities.

Joint Ventures

Joint ventures are separate entities created by two or more businesses that pool their assets and resources to pursue a specific opportunity or market. They can be temporary or permanent and can involve shared ownership, governance, and management. They enable a business to enter new markets or sectors, share risks and costs and leverage synergies.

focus, collaborate, communication, resources, achieve, clients, social media, businesses

Innovation Networks

Innovation networks are groups of businesses that collaborate to generate and implement new ideas or solutions. They can be open or closed and can involve research and development, prototyping, testing or scaling. They foster a culture of innovation and learning and accelerate the innovation process.

Partner ecosystems

Partner ecosystems are platforms that connect a business with its partners and enable them to interact and exchange value. They can be digital or physical and can involve data sharing, service integration, or co-delivery. They enhance the customer experience and create network effects.

shared workspaces, new technologies, increased productivity, collaboration, top management

Licensing and Franchising

Licensing and Franchising are agreements that allow a business to grant another business the right to use its intellectual property, brand, or business model in exchange for a fee or royalty. They can be exclusive or non-exclusive and can involve quality control, training, or support. They expand the reach and visibility of a business and generate recurring revenue.

Supplier or Customer Collaboration

These are relationships that companies or a business establishes with its suppliers or customers to improve its operations or offerings. They can be transactional or relational and can involve information sharing, joint planning, co-designing or co-production. They improve efficiency and quality and increase customer satisfaction and loyalty.

fresh perspectives, video conferencing, remote workers, build relationships, potential customers


Collaborative business relationships are becoming more important and prevalent in today’s dynamic and competitive environment. They can offer many benefits to businesses of all sizes and sectors such as increased revenue, improved customer service, expanded market share, enhanced innovation, reduced costs, improved efficiency and better problem-solving.

However, to achieve these benefits, businesses need to choose the right type of collaboration for their goals and needs and manage their collaborative relationships both effectively and ethically. By doing so they can create value for themselves and their partners and ultimately for their customers and society.

We at Ruskin Felix Consulting help clients generate long-term value for all stakeholders. We offer wide range of consultancy services that also includes consulting on potential collaborations for your business. Please feel free to contact us at

keyword research, keyword research tools, google keyword planner, seo keyword research, related keywords

The Best SEO Tools for Keyword Research

keyword research, keyword research tools, google keyword planner, seo keyword research, related keywords



Keyword Research is identifying and analyzing specific keywords and phrases that people tend to use while searching for information, products, or services on various search engines. This research helps businesses to gauge an understanding of what their target audience is searching for and how to optimize the content and pages on their website to appear in search results when users enter those keywords.

keyword ideas, right keywords, seed keyword, search volume ranges, researching keywords, analyze keywords

Without proper research, businesses may end up using irrelevant or low-traffic keywords that will not bring in the right amount of traffic or revenue for the firm. On the other hand, if highly competitive keywords are targeted without adequate research, it may just be a waste of time, effort, and resources. Keyword research is therefore a crucial component of your search engine optimization (SEO) strategy. It can help you identify the most relevant, high-traffic, and low-competition keywords to target for SEO.


keyword, keyword tools, keyword research process, free keyword research tools, seo keyword research

For your SEO strategy to be effective, you must ensure that your keywords are proper and relevant. For this, you will need to choose the right SEO tools for your keyword research.

Here are some criteria to weigh when selecting SEO tool from the many available on the market:

Keyword Data Accuracy

Choose a tool that provides you with accurate search volume data, competition levels, keyword difficulty scores, etc. This is because the accuracy of the keyword data provided by the tool is important.

User Interface

If you are a beginner, go for a tool that has a user-friendly and easy-to-use interface so that it is easier for you to navigate and use the tool. Check out dashboards and features provided by the tool and ensure they are easy for you to understand and comprehend.

keyword research tools, keyword research process, keyword research tool, paid keyword research tools

Competitor Analysis

The tool should enable you to gauge what your competitors are up to, i.e. the keywords and strategies used by them.


Decide a budget and ensure that your choice of tool is reasonably priced. It is crucial to weigh the cost of the tool against the features and benefits received from it.

Integration with other tools

A tool that is integrated with other digital marketing tools will help you collect more information and insights which will be an added advantage to you.

keyword research, keyword research tools, free keyword research tools, best keyword research tools

Local Keyword Research

If your business operates in specific geographic locations, you should look for a tool that provides local keyword research features such as the ability to find keywords related to a specific city or region.

Search Engine Compatibility

Look for a tool that is compatible with most of the commonly used search engines and should be able to provide keyword data for these engines. Some of the major search engines are Google, Bing, Yahoo! etc.

related keywords, keyword ideas, average monthly search volume, high volume keywords, related queries

Customer Support

Lastly, while looking for the right keyword research tool, the tool should have a credible and efficient customer support team that is available in case of queries or technical glitches.

Overall, before selecting an SEO tool, businesses should make a list of their expectations as well as decide on a budget for the tool. Then, the selection of the keyword research tool should be done based on its accuracy, user interface, search engine compatibility, cost, competitor analysis features, customer support, and integration with other tools.


keyword research tool, free keyword research tools, best keyword research tools, keyword planner


Digital marketers, SEO professionals, and website owners use Ahrefs for a range of SEO tasks like keyword research, backlink analysis, site audit, competitive analysis, and content analysis. It is an all-in-one toolset that also provides the feature of tracking keyword rankings in the search engine result pages (SERPS). Ahrefs is famous for its large database of backlinks and keywords that helps businesses bring in organic traffic, identify new opportunities, and track the strategies of other players in the market.


  • Comprehensive toolset with a large keyword and backlink database

  • User-friendly interface with concise data visualization tools

  • Regular updates and new features

    similar keywords, organic keywords, all the keywords, keyword competition, popular keywords


  • Higher price point compared to some other SEO tools

  • Some features, such as site auditing and rank tracking, may not be less advanced than some dedicated tools in those areas

  • The steep learning curve for some of the more advanced features

    keyword research, keyword research, best keyword research tools, keyword research tool


SEMrush is a suite of digital marketing services designed to help businesses improve their visibility and online presence, analyze their competition, and drive traffic to their website. It offers in-depth keyword research tools to help businesses find profitable keywords to target for their SEO and pay-per-click (PPC) campaigns.

Users can also perform competitor analysis, and look at top-performing keywords, backlinks, and content strategies of other players in their industry. It also provides a site audit tool that can recognize issues like broken links, duplicate content, crawl errors, etc. It also provides users with content and backlink analysis along with customizable reports.


  • Multilingual support for website analysis

  • In-depth keyword research and competitor analysis tools

  • Site audit tool for identifying technical SEO issues

  • Insightful dashboard designs available

    more keywords, organic search, keyword explorer, target keyword, content strategy, new keywords


  • Can be expensive for smaller businesses

  • Some features, such as the site audit tool, can be limited in functionality for larger sites

  • No historical data on lowest price plan

Each plan includes a range of features and there is a limit on the number of projects and reports that can be generated. It also offers a free trial with limited functionality.

search volume, keyword planner, keyword difficulty, monthly search volume, google search console


This platform is famous for its easy-to-use user-friendly interface provided to beginners and small businesses. KWFinder’s local keyword research tool and autocomplete suggestions are unique features that provide them with a competitive edge over other players in the market. It also offers historical keyword metrics that allow users to track the performance of a keyword with time. It does not have a huge library of features like Ahrefs or SEMrush but consists of all essential features and is a go-to tool for those on a budget.


  • User-friendly interface

  • Local keyword research and autocomplete suggestions

  • Competitive pricing structure

  • Historical keyword metrics

    search engine results, particular keyword, keyword phrase, specific keyword, keyword tools


  • Limited functionality in comparison to more comprehensive digital marketing suites

  • Keyword difficulty metrics are always accurate

  • A limited number of daily searches for lower-tier plans

Each plan includes a range of features and limits on the number of daily searches and keyword lookups. KWFinder also offers a 10-day free trial.

monthly search volume, keyword difficulty, keyword ideas, search volume, keyword list, search results


This tool enables their users to track their local search rankings across multiple search engines like Google, Bing, Yahoo, etc. It also provides users with facilities like citation management and a comprehensive local SEO audit tool. Users are allowed to manage and monitor their online reputation by tracking customer reviews and ratings on various platforms like Google, Facebook, etc.

BrightLocal’s integration with other digital marketing tools like Google Analytics and Google Search Console, allowing to use them to their advantage and collate more data and insights.


  • Integration with other tools

  • Reputation management tools available

  • Google My Business optimization tool is available

  • Local SEO audit reports

    keyword tool, seed keyword, exact match keywords, right keywords, long tail keywords


  • Limited functionality for larger businesses

  • Pricing can be expensive for some businesses

Each plan includes a range of features and limits on the number of listings and reports that can be generated. BrightLocal also offers a free trial with limited functionality.

monthly search volume, keyword ideas, paid keyword research tool, search results, prioritize keywords

Google Keyword Planner

Being a free tool provided by Google, Google Keyword Planner is designed to help businesses and website owners identify apt and relevant keywords for their website content as well as marketing campaigns. This tool provides uses information on search volume and competition for each keyword, allowing them to identify high-value keyword opportunities more easily.

Google Keyword Planner has a significant competitive edge over other tools. This is because it provides accurate search volume data for keywords as it is directly sourced from Google’s search engine. Another added benefit is that the platform seamlessly integrates itself with other Google marketing tools. This means that users can easily incorporate keyword data into their PPC campaigns and track their performance.


  • Free to use, therefore, higher accessibility to businesses with limited budgets

  • Comprehensive keyword data including search volume, competition level, and cost-per-click data

  • Integration with Google makes it easier to identify high-value keywords for advertising

  • Targeted keyword research along with keyword suggestions by location, language, and search network

    keyword ideas, long tail keywords, right keyword, keyword tool, specific keywords, find keywords


  • Limited features, it does not offer advanced SEO features, such as competitor analysis, backlink analysis, and content optimization

  • Search volume data may be inaccurate

  • Need for a Google Ads account, which can be a barrier for some users

  • Keyword suggestions may not be as extensive as other paid SEO tools in the market


monthly search volume, search volume, relevant search terms, research keywords, google search results

Search Engine Optimization is becoming more and more important in today’s world as it increases your business’s visibility and website traffic and establishes credibility and trust. It is a more cost-effective channel as compared to other digital marketing channels. By selecting the right tool, you can gain a competitive advantage and therefore, attract more people in the market.

We at Ruskin Felix Consulting help businesses in managing SEO and keyword research for their website. We help clients transform, grow and operate while fostering trust through assurance with our services and solutions. Please feel free to contact us at

google search console, page load time, missing alt tags, mobile sites

Common SEO Mistakes to Avoid

google search console, page load time, missing alt tags, mobile sites

SEO comprises a range of techniques and tactics employed to enhance the visibility of a website on search engine results pages (SERPs). By achieving a higher ranking on SERPs, a website has a better chance of attracting visitors, leading to increased conversions and revenue. SEO is a crucial aspect of digital marketing because it generates targeted traffic to your website and avoiding seo mistakes is a must. Organic traffic is highly valuable as it’s free and more likely to convert into leads or sales. Furthermore, SEO assists businesses in creating brand awareness, gaining credibility, and securing a competitive advantage over their rivals.

This article aims to draw attention to the typical SEO mistakes that companies commit and offer guidance on how to avoid them. These SEO blunders can adversely affect a website’s rankings, resulting in bad reviews and reduced traffic and revenue. By comprehending these pitfalls and taking steps to avoid them, businesses can enhance their SEO tactics and attain better outcomes.


page load time, same page, positive reviews, web developers

Keyword stuffing is a black hat SEO mistake that involves overusing keywords in a website’s content, meta tags, and URLs to manipulate search engine rankings. While it may have worked in the past, search engines like Google now penalize websites that engage in keyword stuffing, resulting in a negative impact on SEO.

Keyword stuffing can negatively affect a website’s SEO in various ways. Firstly, it may lead to penalties from search engines, which can cause the website to be excluded from search engine results pages (SERPs) entirely. Secondly, it may hamper the user experience by making the content challenging to read and comprehend. This can result in a higher bounce rate and decreased engagement, which can further harm SEO. Lastly, it may damage the website’s reputation and credibility, causing a decline in traffic and revenue.

postive reviews, users access, negative reviews, review management, website performance

Things to keep in mind to avoid keyword stuffing are as follows:

Use Keywords Naturally

Businesses should concentrate on incorporating keywords seamlessly into their content. While it’s important to include keywords in the title, headings, and body of the content, they should not be overused or forced. The content should flow naturally and offer readers something of value.

Use Synonyms and Variations

Companies can use synonyms and variations of the keyword to create more natural-sounding content that enhances the user experience which can assist the website in ranking for related keywords and phrases.

Write for Humans, Not Search Engines

Businesses should prioritize producing valuable and captivating content that appeals to their intended audience. The content must be written for humans, not search engines. By delivering valuable content to readers, it’s more probable that the content will be shared and linked to resulting in better SEO and avoid any mistakes.

Use Long-tail Keywords

Companies can opt for long-tail keywords which are more precise and targeted phrases that have less competition and are simpler to rank for. By leveraging long-tail keywords businesses can draw more focused traffic and customers to their website and enhance their SEO.


page load time, positive reviews, multiple urls, html code, speed test

Search engines such as Google give more weightage to unique and original content. If a website has duplicate content, it may be perceived as less relevant and valuable, leading to a lower search engine ranking. Moreover, it can undermine the user experience by providing limited value to the reader, resulting in a higher bounce rate and reduced engagement, which can worsen SEO problems.

Things to keep in mind to avoid duplicate content are as follows:

Create Unique Content

Rather than duplicating existing content businesses should concentrate on developing content that offers benefits to their desired audience and is not found elsewhere. By generating distinctive content and avoiding simple mistakes, businesses can position themselves as experts and enhance their search engine optimization (SEO) rankings and search visibility.

business account, alt tag, customers, request, url, link

Use Canonical Tags

If a website has comparable or indistinguishable content on various pages, businesses can make use of canonical tags to specify which page contains the primary source of the content. This method can assist search engines in comprehending which page to emphasize in search engine rankings, thereby avoid penalizing the website for duplicate content.

Use 301 Redirects

If a website has multiple pages with similar or identical content, businesses can use 301 redirects to redirect traffic from the duplicate pages to the primary source of the content which can help consolidate the content and avoid penalties from search engines.

Avoid Content Scraping

Content scraping is the practice of copying content from other websites and publishing it on your own website. Businesses should avoid content scraping and focus on creating original and unique content.


search results, same content, loading time, social proof

Mobile devices are becoming the primary way people access the internet. With this shift websites that ignore mobile optimization can miss out on a significant amount of traffic and harm their SEO

Things to keep in mind for mobile optimization are as follows:

Use a Responsive Design

Mobile optimization is dependent on a responsive design. With a responsive design, a website’s layout adapts to match the screen size of the device it’s being accessed on which can enhance user experience and avoid bounce rates. Furthermore, a responsive design is necessary for mobile-first indexing.

google, search result, broken redirects, page load time, duplicate content

Optimize for Speed

Optimizing a website for speed is crucial since mobile devices usually have slower internet speeds compared to desktop devices. To accomplish this, compressing images, reducing HTTP requests, and utilizing a content delivery network (CDN) can be beneficial.

Simplify Navigation

This can be done by employing a straightforward and concise menu and minimizing the number of clicks necessary to access essential pages.

Optimize Content for Mobile

Mobile optimization can be achieved by using shorter paragraphs, larger fonts, and minimizing the amount of content displayed on the screen at once.


bad reviews, page load time, site, link

Page load speed is the amount of time it takes for a website to fully load. Slow page load speed can harm a website’s user experience, reputation, and SEO. It negatively impacts on SEO via Higher Bounce rates, Lower search rankings and decreased crawling rate.

Things to keep in mind to avoid slow page load speed are as follows:

Minimize HTTP Requests

HTTP requests are made when a web page loads, requesting all the website’s components such as images, scripts, and stylesheets. Minimizing HTTP requests can improve page load speed which can be achieved by reducing the number of components on a web page and using CSS sprites.

Compress Images

Large images can dramatically reduce the loading speed of a webpage. However, compressing images can decrease their file size without sacrificing their quality which can be accomplished through image compression tools.

site speed, negative reviews, load time, duplicate content

Use Browser Caching

Browser caching refers to the process of storing a website’s resources, including scripts and images on a user’s device. This can substantially decrease the page load time for recurrent visitors. Enabling browser caching can be achieved by adding caching headers to the server of the website.

Optimize Code

Code optimization can significantly improve page load speed. This can be achieved by minifying code, removing unnecessary code, and using asynchronous loading for scripts.

google chrome, link building, load time, duplicate content

Broken links are links on a website that direct to web address or pages that no longer exist or have been deleted. Redirects, however, allow users to move from one URL to another URL. Although both concerns are typical, they can considerably influence a website’s SEO performance.

Things to keep in mind to avoid broken links and redirects are as follows:

Regularly monitoring a website for broken links is crucial. To identify broken links on your website you can use free online tools like Broken Link Checker or Google Search Console. Once you’ve identified the broken links you can rectify them by updating the links to the correct URL or by removing them altogether.

Use proper redirects

When you need to redirect visitors from one page to another site, use proper redirects such as 301 redirects. A 301 redirect is a permanent redirect that tells search engines that the page has been permanently moved to a new URL. This ensures that any link equity associated with the old page is passed on to the new page.

Monitor your web page performance

It’s advisable to frequently monitor your website’s performance to detect any problems related to broken links and redirects. Tools such as Google Analytics can be utilized to track your website’s performance and identify any issues that may have an impact on site speed and your website’s SEO.

Maintain a clean website structure

Maintaining a well-organized website structure can prevent broken links and redirects. Ensure that all pages are readily available from the primary navigation and keep the website structure clean. By doing so, you can avoid generating unnecessary redirects and broken links.


loading times, bad reviews, site, example

Importance of analytics in Search engine optimization

Analytics provide essential data about website traffic, user behavior, and conversion rates which can help you measure the effectiveness of your SEO efforts. By analyzing the data, you can identify which pages on your website are performing well and which ones need improvement.

Things to keep in mind for analytics are as follows:

Set up goals and events

Goals and events are key performance indicators (KPIs) that help you track important actions on your website, such as form submissions or product purchases. By setting up goals and events, you can track how users interact with your website and identify areas for improvement.

review, example, site, loading times

Monitor bounce rates

A high bounce rate means that users are leaving your website quickly without engaging with your content. This can indicate that there are issues with your website’s design or content. By monitoring bounce rates you can identify which pages need improvement.

Analyze user behavior

User behavior analysis can aid in comprehending how users engage with your website, allowing you to enhance the user experience. By examining data such as time spent on each page and click-through rates, you can recognize areas for improvement.

Use A/B testing

A/B testing is a process of creating two different versions of a webpage and comparing their performance against each other to identify the one that performs better which helps in optimizing your website for better performance and higher conversion rates.


bad reviews, site, tool, version, review

In conclusion, avoiding common SEO mistakes is crucial for the success of any website’s digital marketing strategy. Keyword stuffing, duplicate content, ignoring mobile optimization, slow page load speed, broken internal links and redirects, and ignoring analytics can all have negative impacts on SEO performance. However, by following best practices for each of these areas, website owners and marketers can improve their search engine rankings, increase organic traffic, and ultimately achieve their online goals.

We at Ruskin Felix Consulting help businesses in managing SEO for their website and avoid the above mentioned mistakes. We help clients transform, grow and operate while fostering trust through assurance with our services and solutions. Please feel free to contact us at

enterprise risk management, strategy execution, RFC, government benefits, strategic risks

 Understanding Strategic Risk Management

enterprise risk management, strategy execution, RFC, government benefits, strategic risks


As a business owner, you’re always looking for ways to stay ahead of your competitors and maintain your position in the market. But have you ever considered how strategic risk management can help with this? It may sound counterintuitive, but taking calculated risks can actually be beneficial for the health of your family and business in the long run.

Picture yourself as an entrepreneur or person who’s hesitant to take risks. You might feel safe sticking to what you know, but without exploring new opportunities or challenging yourself, there’s little chance for growth or innovation. This is where risk management comes into play – it allows you to assess potential risks and rewards before making decisions that could impact your business’s future.

Now more than ever, businesses need innovative solutions to survive and thrive in a constantly changing environment. Strategic risk management provides a framework for identifying and mitigating potential threats while also opening doors to exciting opportunities.

By embracing this approach, you’ll be able to make informed decisions that lead to success rather than simply playing it safe and hoping for the best. In this article, we’ll explore some of the benefits of risk management and why every entrepreneur should consider other benefits before implementing it into their own life or business strategy.

enterprise risk management, enterprise value,  strategic planning, great moment


Did you know that over 50% of businesses fail within their first five years? That’s a staggering statistic, and it highlights the importance of identifying and mitigating potential risks. Strategic risk management is crucial to ensuring your business not only survives but more importantly thrives in an ever-changing market.

Effective risk management is a fundamental practice for organizations aiming to achieve sustainable development. In essence, risk management is the process of identifying, assessing, and mitigating risks that may impede organizational goals. The identification process involves a thorough analysis of the organization’s operations and processes to detect vulnerabilities and identify risks.

These vulnerabilities can emanate from various sources such as external conditions such as natural disasters, market volatility, employee errors, or operational inefficiencies. Once the potential risks have been identified, the next step is to develop a risk management plan. This plan outlines the strategies to mitigate or avoid the identified risks.

The strategies may include implementing robust risk management policies, investing in new technologies, diversifying revenue streams, or developing contingency plans for unexpected events. By identifying and mitigating potential risks, organizations can protect their assets, maintain business continuity, and achieve sustainable growth.

By identifying potential risks, you can take steps to mitigate them before they cause significant damage. It allows you to make informed decisions about where to allocate resources and how to manage your business effectively. The key here is being proactive instead of reactive – taking action before something happens rather than waiting for things to go wrong.

The benefits of strategic risk management are many, including increased profitability, cost-down, compliance, improved decision making and greater customer satisfaction. By understanding your risks and having plans in place to address them, you’ll be better equipped to handle any challenges that arise.

The benefits of strategic risk management are vast and impressive. It’s like having a compass in the middle of an ocean, guiding you through choppy waters towards your destination. With enhanced decision making and resource allocation, organizations can thrive even in uncertain times.

key metrics, enterprise value, cost mangement, managing, benefits


Imagine being able to make informed decisions with confidence, knowing that risks have been identified and mitigated. Strategic risk management allows for just that – it provides clarity in chaos by identifying potential pitfalls before they become major issues. This is achieved through careful analysis and planning, helping organizations stay ahead of the curve.

Successful company strategies require good decision-making and resource allocation. Optimizing these procedures ensures long-term financial success in today’s fast-paced and dynamic corporate climate.

Below are some approaches:

Data-Driven Decision-Making:

Collecting and evaluating data to make informed judgments. This method reduces decision-making biases and assumptions. Data helps businesses make smarter decisions by revealing patterns, trends, and insights.

Data-driven decisions require analytics tools. Data collection, analysis, and visualization software are included. Analytics technologies help firms understand customer behavior, market trends, and competition.

Resource optimization:

Optimizing resource consumption. This includes identifying wasted or underutilized resources and reallocating them to areas where they may make a larger impact. Optimizing resources boosts profits and competitiveness.

Key risk indicators:

Scenario planning entails establishing plans for a variety of likely future possibilities. This method prepares firms for future challenges and possibilities. Businesses can improve decision-making by creating contingency plans.

Prioritization and Resource Allocation:

Identifying the most important capital projects and allocating resources. This strategy helps companies prioritize initiatives and allocate resources.

Constant Improvement:

Reviewing and improving procedures regularly ensures efficiency and effectiveness. This method identifies areas for improvement and optimizes procedures. Businesses may stay ahead and succeed by constantly upgrading procedures.

manage, disability, RFC, program, meaning, GDP


Strategic risk management can play a critical role in enhancing decision-making and resource allocation by providing a comprehensive and proactive approach to risk management. Strategic hazard management represents a potent instrument for advancing verdict-making, governance and budget distribution.

It enables decision-makers to carry out the following objectives:

Unearth and evaluate hazards:

Strategic hazard management empowers decision-makers to methodically detect and scrutinize the hazards that might impact their verdicts. By comprehending the significance of hazards, they can distribute resources more judiciously and proficiently.

Assign priorities to hazards:

Strategic hazard management enables decision-makers to arrange hazards based on the likelihood of their possible influence on the enterprise. By directing attention to the most significant hazards, they can assign resources more effectively and circumvent adverse consequences.

Lessen hazards:

Strategic hazard management supports decision-makers in using diverse tools and techniques to decrease hazards, such as hazard relocation, education, hazard evasion, and hazard diminution. By minimizing hazards, they can downplay the conceivable impact on the community and enterprise and make more astute decisions about resource allocation.

Coordinate hazard management and business approach:

Strategic hazard management allows decision-makers to make certain that hazard management operations are compatible with the company’s business approach. This correspondence empowers decision-makers to make better decisions about resource allocation since they can fathom the potential influence of hazards on the enterprise more easily.

Amplify organizational resilience:

Strategic hazard management enables decision-makers to adopt a proactive stance toward hazard management. This approach can help enhance the enterprise’s resilience. This resilience, in turn, allows the enterprise to handle unforeseen events and disruptions more competently, reducing the probability of negative consequences and enabling more efficient resource allocation.

In conclusion, strategic hazard management can upgrade verdict-making and resource allocation by providing decision-makers with a comprehensive and proactive method for hazard management.Incorporating risk management into company processes also improves organizational resilience and competitive advantage.

health, process, RFC, program,process, importance of risk management


Have you ever wondered how some organizations seem to weather any storm that comes their way? They never seem too bothered by market fluctuations, shifts in consumer preferences or even economic recessions. The secret is strategic risk management!

Improving organizational resilience and competitive advantage are just two of the many benefits that come with implementing a robust risk management framework. With this approach, organizations can anticipate potential risks and take proactive measures to mitigate them before they become problems. But what exactly does improving organizational resilience mean for your business?

Peace of mind:

When your organization has a solid strategic risk management plan in place, leaders can rest easy knowing that they have already thought through various scenarios and put plans in place to address them.


By anticipating potential disruptions, businesses can remain agile when unexpected events occur. This means being able to pivot quickly and make informed decisions about resource allocation.

Competitive edge:

Companies that are resilient and adaptable tend to outperform those who aren’t during times of uncertainty. Organizations that have implemented this risk management framework and often benefit and gain a competitive edge over others in their industry.


Strategic risk management also allows organizations to identify new opportunities for growth and innovation by taking calculated risks based on thorough analysis.

RFC, program, most cases, process of risk evaluation, importance


In conclusion, I cannot stress enough the importance of strategic risk management in any organization. It is like a shield that protects you from unexpected risks and uncertainties. Imagine being on a battlefield without armour or weapons; how can you survive? Similarly, operating a business without identifying and mitigating potential strategic risks, is like going to war unarmed. You may not even realize the extent of damage until it’s too late.

However, with sound risk management practices in place, decision-making becomes more informed, resource allocation becomes more efficient, and organizational resilience increases drastically. This quality ultimately leads to a competitive advantage over other companies who do not prioritize this crucial aspect of their operations. So let us all take action today and implement effective strategies for managing risks because nothing beats the money and the peace of mind that comes with knowing your company is well-protected against whatever challenges may come its way.

Improving organizational resilience and gaining a competitive edge should be top priorities for all businesses looking towards long-term success. A strong risk management framework provides the tools necessary financial help you to navigate uncertain waters while remaining innovative and focused on growth.

We at Ruskin Felix Consulting help clients generate long-term value for all stakeholders. Our aim is to help our clients transform, grow and operate while fostering trust through assurance with our services and solutions. We also provide consulting services with respect to strategic planning and risk management. Please feel free to contact us at

So why wait? Start implementing these strategies today to future-proof your business!

Scroll to Top


Understand multiple industries at a glance, which encompasses change as its core attribute.


RFC helps clients generate long-term value for all stakeholders. We help clients transform, grow, and operate while fostering trust through assurance with our services and solutions, which are made possible by data and technology.


We balance ESG and risk mitigation in our professional services. Our consulting experts make sustainability a business priority with vision and pragmatism.


RFC’s key reports and insights about trending areas of business and enterprise. Understanding the aspects of business, growth, sustainability and efficiency in the rapidly developing world.

Featured Reports

Understand the macroeconomic situations that affect the global positioning of countries.

Creating a sustainable environment for driving multiple countries into a better tomorrow.

Businesses can better understand how chatbots can advocate their vision.

Understand how the U.S. discrepancy in accordance to their debt creates a havoc.